Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on March 25, 2013
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning to purchase.
Small-business owners may fear overdoing the sales pitch, but customers in general …Read » Views: 1,421
on March 20, 2013
Who doesn’t like to get something for nothing? Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or features — has proved wildly successful in attracting new customers and encou…Read » Views: 1,404
on March 19, 2013
Anyone who’s ever considered starting his or her own business has heard the following:
“You have to love what you do.”
“Start a business around something you feel passionate about.”
“To succeed, you must follow your passion.”
If your motivat…Read » Views: 996
on March 14, 2013
When your small business is flourishing, staying motivated is rarely an issue. But when you’re experiencing setbacks or feeling like you’re in a slump, your personal drive may take a hit.
Here are seven tips for staying focused on your dream and reinvigor…Read » Views: 1,535
on March 6, 2013
You work like crazy to come up with a new product or service, rent a bricks-and-mortar store, design a spiffy website for marketing purposes, and hire talented go-getters to meet customer demand. Yet there are still other businesses waiting to eat your lunch.
…Read » Views: 1,097
on February 26, 2013
Entrepreneurs are accustomed to going their own way: They take a great idea and make a business of it. But being independent and self-sufficient doesn’t always work to your advantage over the long haul, particularly if you’re strong in some areas and weak …Read » Views: 1,008
on February 21, 2013
Whatever type of small business you run, it’s always important for you and your employees to look your best.
What “best” means may vary based on your work environment, but certain fashion guidelines apply across the board. This is particularly true whe…Read » Views: 843
on February 19, 2013
There’s something zombie-like about unmotivated employees. They walk around with a glazed look in their eyes. They zone out during meetings, as if they’re thinking about their next feast on human flesh. When 5 p.m. rolls around, they come to “life” and…Read » Views: 1,004