Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

  • iStock_000000385270XSmall-300x238.jpg

    Use Freebies to Boost Your Sales

    by on March 20, 2013

    Who doesn’t like to get something for nothing? Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or features  — has proved wildly successful in attracting new customers and encou…

    Read » Views: 1,156
  • iStock_000002578990XSmall-300x188.jpg

    Is Passion Enough to Start a Small Business?

    by on March 19, 2013

    Anyone who’s ever considered starting his or her own business has heard the following:

    “You have to love what you do.”
    “Start a business around something you feel passionate about.”
    “To succeed, you must follow your passion.”

    If your motivat…

    Read » Views: 804
  • iStock_000022814566XSmall-300x198.jpg

    How to Stay Motivated While Running Your Small Business

    by on March 14, 2013

    When your small business is flourishing, staying motivated is rarely an issue. But when you’re experiencing setbacks or feeling like you’re in a slump, your personal drive may take a hit.

    Here are seven tips for staying focused on your dream and reinvigor…

    Read » Views: 1,272
  • iStock_000017918674XSmall1-300x199.jpg

    How Well Do You Know Your Competitors?

    by on March 6, 2013

    You work like crazy to come up with a new product or service, rent a bricks-and-mortar store, design a spiffy website for marketing purposes, and hire talented go-getters to meet customer demand. Yet there are still other businesses waiting to eat your lunch.

    Read » Views: 918
  • iStock_000019471731XSmall-300x155.jpg

    Should You Hire a Business Coach?

    by on February 26, 2013

    Entrepreneurs are accustomed to going their own way: They take a great idea and make a business of it. But being independent and self-sufficient doesn’t always work to your advantage over the long haul, particularly if you’re strong in some areas and weak …

    Read » Views: 805
  • iStock_000005538852XSmall-300x199.jpg

    Fashion Tips for Small-Business Owners

    by on February 21, 2013

    Whatever type of small business you run, it’s always important for you and your employees to look your best.

    What “best” means may vary based on your work environment, but certain fashion guidelines apply across the board. This is particularly true whe…

    Read » Views: 688
  • iStock_000022828973XSmall-300x199.jpg

    Are Your Employees Unmotivated Zombies?

    by on February 19, 2013

    There’s something zombie-like about unmotivated employees. They walk around with a glazed look in their eyes. They zone out during meetings, as if they’re thinking about their next feast on human flesh. When 5 p.m. rolls around, they come to “life” and…

    Read » Views: 855
  • iStock_000012107866XSmall-300x199.jpg

    What’s Your Business Management Style?

    by on February 13, 2013

    Michael Scott, who served for six years as regional manager of the fictional Dunder Mifflin Paper Co., considered himself to be an outstanding boss. Did Michael want to be feared or loved by his employees?

    “I want both,” he said. “I want people to be af…

    Read » Views: 1,896
Advertisement