More likely than not, your customers are deluged with emails, many of which are messages they haven’t asked for and perhaps don’t want to receive. So it can be a challenge to get them to subscribe to your email list. But it’s worth the effort: When people voluntarily sign up for your company’s communiqués, there’s [...]
At Wixon Jewelers in Minneapolis, employees and customers alike are allowed to bring their dogs into the store. Dogs boost employee spirit and morale, says Jayme Pretzloff, the company’s online marketing director. Customers love them, too. “When you walk into a jewelry store, you don’t expect to see a dog, which catches them by surprise and really [...]
Looking for qualified staff? Perhaps you ought to consider hiring so-called “boomerang” employees, or workers who left your company on good terms and are interested in returning. There’s a compelling business case to be made for rehiring: It’s cost-effective. One staffing specialist estimates that you can potentially save $15,000 to $20,000 per hire “in lower [...]
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning to purchase. Small-business owners may fear overdoing the sales pitch, but customers in general respond favorably when told about “extras” that may fulfill additional needs. Just as a golf club vendor might [...]
Who doesn’t like to get something for nothing? Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or features — has proved wildly successful in attracting new customers and encouraging customer loyalty. Why? Customers and prospects don’t always understand the value of your [...]
Anyone who’s ever considered starting his or her own business has heard the following: “You have to love what you do.” “Start a business around something you feel passionate about.” “To succeed, you must follow your passion.” If your motivation for starting a business is strictly financial, you may be setting yourself up for failure. [...]
When your small business is flourishing, staying motivated is rarely an issue. But when you’re experiencing setbacks or feeling like you’re in a slump, your personal drive may take a hit. Here are seven tips for staying focused on your dream and reinvigorating your entrepreneurial spirit. 1. Find your original spark. Has it been a [...]
You can't run a small business well without a good sense of what your competitors are up to. Learn how to research and really know your competitors.