Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    How to Build Trust With Potential Customers

    by on January 28, 2013

    Whether you handle sales yourself or have a sales team in place, prospects will only buy your product if they trust you. As Allan Himmelstein, president of Sales Coach AZ, notes: “I think most sales are lost because the rapport and trust were not well-establ…

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    What's Your Small-Business Brand Strategy?

    by on January 24, 2013

    Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job of it than your competitors.

    If you have a brand, you n…

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    7 Tips for Succeeding as a Family Business

    by on January 22, 2013

    Nine out of 10 businesses in the United States are family-owned, according to the Small Business Administration. That’s an impressive statistic, considering all of the minefields associated with keeping things in the family. The hiring process may involve so…

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    The 10 Hardest Things About Running a Business

    by on January 15, 2013

    Ask any small business owner what the hardest aspects of running a company are, and you’ll likely get a wide range of answers. Some people aren’t good at money matters, for example, while others don’t know how to delegate. But just about every business ow…

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  • 4 Tips for Effective Small-Business Succession Planning

    by on January 11, 2013

    You built your small business from scratch. You’d like to think you’ll go on running it forever, but deep down you know this is unrealistic. That’s why you need to start succession planning now.

    Whether you intend to sell your company or pass it on to …

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    Are You Too Nice to Lead Your Small Business?

    by on January 9, 2013

    Many budding entrepreneurs start their own companies because they like interacting with people and providing products or services that others need. But the friendly relationships that grow out of this impulse can have a negative impact on a business if they e…

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    How to Hire a Santa Claus for Your Small Business

    by on December 6, 2012

    ’Tis the season to be jolly, and no one does jolly like Santa Claus. Thinking of upping the “ho-ho-ho” factor at your store this Christmas? Here’s how to hire a St. Nick who’s appropriate for your special event.

    Consider Your Needs and Expectations

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    5 Tips for Building and Managing a Team

    by on November 26, 2012

    Whether you have two employees or 100, your business depends on people working together as a team. This doesn’t happen on its own: It requires planning and deliberate action on the part of the small-business owner. The results — high-functioning employees …

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