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5 Ways to Manage Your Time More Efficiently

Posted In TRENDS

There is no shortage of schools of thought, methods, and tech tools to help you get more done during the workday. But what harried small-business owner has the time to drop everything to read and act on the latest business productivity best-seller or download every single productivity app? Instead, try these tips and tools from [...]
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5 Keys to a Successful Relationship With Your Tax Accountant

Posted In TAXES

Even if you employ a bookkeeper or an office manager to handle your day-to-day finances, you’ll want to cultivate a strong working relationship with a tax accountant. “The best thing you can do [for your small business] is work with your CPA on a proactive basis,” says Robert Gambardella, a Shelton, Conn.-based CPA and co-author [...]
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7 Steps to Better Business Writing

Posted In EMPLOYEES

You probably wouldn’t be where you are today without a certain command of the English language and an ability to communicate well. Yet you should always strive to make your business writing as clear, as persuasive, and as memorable as it can be. Follow these seven steps to improve your prose. 1. Always include a [...]
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Why and How to Use Persona Marketing

Posted In MARKETING

You wouldn’t be in business without a clear understanding of your target audience. Persona marketing can help you draw a finer bead on prospective customers and become a more successful marketer. Persona marketing entails creating fictional yet fact-based profiles of your customers so you can market to them more effectively. The strategy makes particularly good [...]
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7 Best Practices for Customer Satisfaction Surveys

Posted In MARKETING

Sure, you can glean snippets of what customers think about your business from social media. But why not ask them for more details in an online survey? Free tools like SurveyMonkey and FluidSurveys let you email questionnaires to people shortly after they do business with you. (Forty-eight hours is a good rule of thumb.) If you [...]
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Get the Most Out of Your Creative Thinkers

Posted In EMPLOYEES

The best work comes from teamwork, right? It’s a concept that’s been drilled into our heads since grammar school. But, as it turns out, it’s not always true. In her book Creative Conspiracy: The New Rules of Breakthrough Collaboration, Kellogg School of Management professor Leigh Thompson asserts that conflict and mistrust — two things we [...]
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