There is no shortage of schools of thought, methods, and tech tools to help you get more done during the workday. But what harried small-business owner has the time to drop everything to read and act on the latest business productivity best-seller or download every single productivity app? Instead, try these tips and tools from [...]
Even if you have a bookkeeper to handle your day-to-day finances, you'll want to cultivate a strong relationship with a tax accountant. Learn how.
You probably wouldn’t be where you are today without a certain command of the English language and an ability to communicate well. Yet you should always strive to make your business writing as clear, as persuasive, and as memorable as it can be. Follow these seven steps to improve your prose. 1. Always include a [...]
You wouldn’t be in business without a clear understanding of your target audience. Persona marketing can help you draw a finer bead on prospective customers and become a more successful marketer. Persona marketing entails creating fictional yet fact-based profiles of your customers so you can market to them more effectively. The strategy makes particularly good [...]
Learn about seven customer survey best practices that will help you reap the most useful information from your customers. Find best practices here.
The best work comes from teamwork, right? It’s a concept that’s been drilled into our heads since grammar school. But, as it turns out, it’s not always true. In her book Creative Conspiracy: The New Rules of Breakthrough Collaboration, Kellogg School of Management professor Leigh Thompson asserts that conflict and mistrust — two things we [...]