leslie ayers

Leslie Ayers

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    5 Ways to Manage Your Time More Efficiently

    by on September 3, 2014

    There is no shortage of schools of thought, methods, and tech tools to help you get more done during the workday. But what harried small-business owner has the time to drop everything to read and act on the latest business productivity best-seller or download …

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    5 Keys to a Successful Relationship With Your Tax Accountant

    by on November 27, 2013

    Even if you employ a bookkeeper or an office manager to handle your day-to-day finances, you’ll want to cultivate a strong working relationship with a tax accountant.

    “The best thing you can do [for your small business] is work with your CPA on a proactiv…

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    7 Steps to Better Business Writing

    by on November 7, 2013

    You probably wouldn’t be where you are today without a certain command of the English language and an ability to communicate well. Yet you should always strive to make your business writing as clear, as persuasive, and as memorable as it can be. Follow these…

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    Why and How to Use Persona Marketing

    by on November 6, 2013

    You wouldn’t be in business without a clear understanding of your target audience. Persona marketing can help you draw a finer bead on prospective customers and become a more successful marketer.

    Persona marketing entails creating fictional yet fact-based p…

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    7 Best Practices for Customer Satisfaction Surveys

    by on October 29, 2013

    Sure, you can glean snippets of what customers think about your business from social media. But why not ask them for more details in an online survey?

    Free tools like SurveyMonkey and FluidSurveys let you email questionnaires to people shortly after they do …

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    Get the Most Out of Your Creative Thinkers

    by on October 29, 2013

    The best work comes from teamwork, right? It’s a concept that’s been drilled into our heads since grammar school. But, as it turns out, it’s not always true.

    In her book Creative Conspiracy: The New Rules of Breakthrough Collaboration, Kellogg School of…

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