Lorna Collier

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    Social Media Guru Mari Smith on the Importance of Relationships

    by on October 17, 2011

    Mari Smith has made a name for herself as a social media marketing expert, especially in the realm of Facebook realm. Last year, she began feeling overwhelmed by the always-on, constantly connected nature of her technology-laden life. So, she locked her iPhone…

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    Collaboration Beats Competition for These Boutique Owners

    by on September 30, 2011

    At first glance, you might wonder why four competing boutiques in the mid-size city of Rockford, Ill., are joining together for sales events, such as a fall “boutique crawl.” Why would one small business drive its customers into the arms of another shop?

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    5 Ways to Get "Liked" on Facebook

    by on June 14, 2011

    Two years ago, dentist Edward Zuckerberg of Dobb’s Ferry, New York, ramped up his presence on Facebook. (After all, Zuckerberg knows a little about the site, since his son, Mark, invented it.)

    As a result of his efforts, about 1,300 people have “liked” Zuck…

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    Identity Theft Hitting Small Business Harder than Consumers

    by on May 17, 2011

    Identity theft targeting small businesses costs $8 billion annually — and the problem is expected to get worse, thanks to recent security breaches.

    That’s the word from Philip Blank, senior security analyst at Javelin Strategy & Research and author of…

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    Organize Your Office Based on Your Learning Style

    by on April 8, 2011

    You know you have a desk in there somewhere, under the piles of files. Time to clean up and, while you’re at it, organize your office.

    But this time, instead of pulling out those one-size-fits-all organizing tips (the ones that say a clear desk equals a cle…

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    Facebook Apps and How to Protect Your Customers' Privacy

    by on April 6, 2011

    Facebook games, quizzes and other apps can be good marketing tools. But if you are thinking of creating one for your business, keep in mind the growing chorus of concerns that they can violate users’ privacy.

    The problem? “Applications can access your inf…

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  • Does Wisconsin Gov. Scott Walker’s Management Style Work?

    by on March 31, 2011

    Wisconsin Gov. Scott Walker hit headlines nationwide recently with his tough stance against public employee unions — legislation he pushed through despite massive public protests against it.

    Regardless of what you think about Walker’s actions, we wondered w…

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  • How to Find Free Online Business Courses

    by on March 29, 2011

    Looking to learn about a particular business principle or practice? Consider a free online course.

    Open courseware from top universities can help you learn skills or new information about topics in your field. The federal government, through the Small Busines…

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