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Social Media Guru Mari Smith on the Importance of Relationships

Posted In LEADERSHIP PROFILES

Mari Smith has made a name for herself as a social media marketing expert, especially in the realm of Facebook realm. Last year, she began feeling overwhelmed by the always-on, constantly connected nature of her technology-laden life. So, she locked her iPhone in a drawer, stepped away from her computer, and went on a three-day [...]
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Collaboration Beats Competition for These Boutique Owners

Posted In BUSINESS PROFILES

At first glance, you might wonder why four competing boutiques in the mid-size city of Rockford, Ill., are joining together for sales events, such as a fall “boutique crawl.” Why would one small business drive its customers into the arms of another shop? But for these boutique owners, collaboration trumps competition, especially during times of [...]
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5 Ways to Get "Liked" on Facebook

Posted In MARKETING

Two years ago, dentist Edward Zuckerberg of Dobb’s Ferry, New York, ramped up his presence on Facebook. (After all, Zuckerberg knows a little about the site, since his son, Mark, invented it.) As a result of his efforts, about 1,300 people have "liked" Zuckerberg’s Facebook page (“PainlessDrZ”) -- and the doc has landed about two [...]
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Identity Theft Hitting Small Business Harder than Consumers

Posted In MONEY

Identity theft targeting small businesses costs $8 billion annually — and the problem is expected to get worse, thanks to recent security breaches. That’s the word from Philip Blank, senior security analyst at Javelin Strategy & Research and author of a new report about small business identity fraud. The report found that small businesses face [...]
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Organize Your Office Based on Your Learning Style

Posted In TRENDS

You know you have a desk in there somewhere, under the piles of files. Time to clean up and, while you’re at it, organize your office. But this time, instead of pulling out those one-size-fits-all organizing tips (the ones that say a clear desk equals a clear mind), consider setting up your office so it [...]
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Facebook Apps and How to Protect Your Customers' Privacy

Posted In MARKETING

Facebook games, quizzes and other apps can be good marketing tools. But if you are thinking of creating one for your business, keep in mind the growing chorus of concerns that they can violate users’ privacy. The problem? “Applications can access your information even if you’re not the one running an app,” says Christopher Conley, [...]

Does Wisconsin Gov. Scott Walker’s Management Style Work?

Posted In EMPLOYEES

Wisconsin Gov. Scott Walker hit headlines nationwide recently with his tough stance against public employee unions — legislation he pushed through despite massive public protests against it. Regardless of what you think about Walker's actions, we wondered whether the new governor’s top-down, no-debate leadership is something that works in business. Is Scott Walker’s tough management [...]

How to Find Free Online Business Courses

Posted In INNER CIRCLE

Looking to learn about a particular business principle or practice? Consider a free online course. Open courseware from top universities can help you learn skills or new information about topics in your field. The federal government, through the Small Business Administration, also offers many free online courses and podcasts. How do you find the best [...]
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