on October 17, 2011
Mari Smith has made a name for herself as a social media marketing expert, especially in the realm of Facebook realm. Last year, she began feeling overwhelmed by the always-on, constantly connected nature of her technology-laden life. So, she locked her iPhone…Read » Views: 123
on September 30, 2011
At first glance, you might wonder why four competing boutiques in the mid-size city of Rockford, Ill., are joining together for sales events, such as a fall “boutique crawl.” Why would one small business drive its customers into the arms of another shop?
…Read » Views: 177
on June 14, 2011
Two years ago, dentist Edward Zuckerberg of Dobb’s Ferry, New York, ramped up his presence on Facebook. (After all, Zuckerberg knows a little about the site, since his son, Mark, invented it.)
As a result of his efforts, about 1,300 people have “liked” Zuck…Read » Views: 110
on May 17, 2011
Identity theft targeting small businesses costs $8 billion annually — and the problem is expected to get worse, thanks to recent security breaches.
That’s the word from Philip Blank, senior security analyst at Javelin Strategy & Research and author of…Read » Views: 110
on April 8, 2011
You know you have a desk in there somewhere, under the piles of files. Time to clean up and, while you’re at it, organize your office.
But this time, instead of pulling out those one-size-fits-all organizing tips (the ones that say a clear desk equals a cle…Read » Views: 145
on April 6, 2011
Facebook games, quizzes and other apps can be good marketing tools. But if you are thinking of creating one for your business, keep in mind the growing chorus of concerns that they can violate users’ privacy.
The problem? “Applications can access your inf…Read » Views: 94
on March 31, 2011
Wisconsin Gov. Scott Walker hit headlines nationwide recently with his tough stance against public employee unions — legislation he pushed through despite massive public protests against it.
Regardless of what you think about Walker’s actions, we wondered w…Read » Views: 102
on March 29, 2011
Looking to learn about a particular business principle or practice? Consider a free online course.
Open courseware from top universities can help you learn skills or new information about topics in your field. The federal government, through the Small Busines…Read » Views: 104