With its unprecedented reach and affordability, social media is an unmatchable marketing tool for solopreneurs.
Working for and by yourself has become synonymous with a “freedom lifestyle,” but the truth is solopreneurship has its share of challenges.
We’re sure you have a long list of things you’re thankful for in your professional life. Here are five to get you started.
There's a wealth of tools that can help you streamline the daily tasks that keep your business running. Here are five that belong in any solopreneur’s toolbox
The technologies that connect us with our colleagues and clients often seem more determined to cripple communication than promote it. Managing these tools and the fire hose of information they bring into our work lives swallows time better spent on more important parts of our business. Here are five apps that will help streamline your [...]
Thanks to its presence on just about every business-class computer, Microsoft Excel has become the de facto tool for handling basic small-business accounting tasks. But while spreadsheets can be useful for a startup, they inevitably become cumbersome — and potentially harmful — when managing financial data for a growing business. When you have more than [...]
Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often complex, expensive, and time-consuming to procure and maintain. These challenges are driving more entrepreneurs to adopt cloud-based solutions, which allow you to rely on others to [...]
Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to reflect people’s mobile behaviors and consumption habits. Here are four tips for getting started. 1. [...]
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