on October 21, 2013
Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often complex, expensive, and time-consuming to procure and maintain.
These chal…Read » Views: 328
on October 18, 2013
Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to…Read » Views: 238
on June 11, 2013
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.
The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …Read » Views: 447
on May 27, 2013
Marketing communication has undergone a paradigm shift. It’s no longer enough to talk at your customers; you need to be actively building relationships with them. Tools such as search engines, blogs, and social media are making it easier to foster those conn…Read » Views: 326
on May 23, 2013
As a small-business owner, your success depends on overcoming myriad challenges — market forces, limited resources, and time constraints to name just a few. But frequently the biggest obstacle is your own lack of confidence in your abilities.
More than just…Read » Views: 222
on May 22, 2013
Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site.
Company pages offer a wealth of free…Read » Views: 236
on May 15, 2013
You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart?
If your online marketing efforts are limited to a static website and a Facebook page, you may as well be advertising your business on a sandwich board for…Read » Views: 275
on May 3, 2013
The benefits of using social media for business get touted a lot, but the risks associated with doing so are mentioned far less often. This is unfortunate, because the casual nature of the social web and the permanence of the internet can be a recipe for disas…Read » Views: 210