on November 26, 2014
As a solopreneur, you juggle many roles — administrative assistant, accountant, project manager, marketer, and more — any one of which can rob you of time spent doing paid work. Fortunately, there’s a wealth of tools out there that can help you streamline th…Read » Views: 128
on November 7, 2014
The technologies that connect us with our colleagues and clients often seem more determined to cripple communication than promote it. Managing these tools and the fire hose of information they bring into our work lives swallows time better spent on more import…Read » Views: 999
on October 27, 2014
Thanks to its presence on just about every business-class computer, Microsoft Excel has become the de facto tool for handling basic small-business accounting tasks. But while spreadsheets can be useful for a startup, they inevitably become cumbersome — and p…Read » Views: 1,776
on October 21, 2013
Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often complex, expensive, and time-consuming to procure and maintain.
These chal…Read » Views: 708
on October 18, 2013
Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to…Read » Views: 739
on June 11, 2013
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.
The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …Read » Views: 1,144
on May 27, 2013
Marketing communication has undergone a paradigm shift. It’s no longer enough to talk at your customers; you need to be actively building relationships with them. Tools such as search engines, blogs, and social media are making it easier to foster those conn…Read » Views: 795
on May 23, 2013
As a small-business owner, your success depends on overcoming myriad challenges — market forces, limited resources, and time constraints to name just a few. But frequently the biggest obstacle is your own lack of confidence in your abilities.
More than just…Read » Views: 562