Michael Ansaldo

  • Businesswoman Listening to Tin Can Phone

    5 Apps that Streamline Small Business Communications

    by on November 7, 2014

    The technologies that connect us with our colleagues and clients often seem more determined to cripple communication than promote it. Managing these tools and the fire hose of information they bring into our work lives swallows time better spent on more import…

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    How to Transition from Spreadsheets to Accounting Software

    by on October 27, 2014

    Thanks to its presence on just about every business-class computer, Microsoft Excel has become the de facto tool for handling basic small-business accounting tasks. But while spreadsheets can be useful for a startup, they inevitably become cumbersome — and p…

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    Should I Move My Small Business to the Cloud?

    by on October 21, 2013

    Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often complex, expensive, and time-consuming to procure and maintain.

    These chal…

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    Tailoring Your Online Marketing Strategy to Mobile Users

    by on October 18, 2013

    Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. That means you need to adapt your marketing efforts to…

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    10 Twitter Accounts Small-Business Owners Should Follow

    by on June 11, 2013

    So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.

    The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …

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    5 Must-Read Marketing Books for Small Businesses

    by on May 27, 2013

    Marketing communication has undergone a paradigm shift. It’s no longer enough to talk at your customers; you need to be actively building relationships with them. Tools such as search engines, blogs, and social media are making it easier to foster those conn…

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    5 Tips for Overcoming Your Self-Doubt

    by on May 23, 2013

    As a small-business owner, your success depends on overcoming myriad challenges — market forces, limited resources, and time constraints to name just a few. But frequently the biggest obstacle is your own lack of confidence in your abilities.

    More than just…

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    How to Make an Impact With Your LinkedIn Company Page

    by on May 22, 2013

    Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site.

    Company pages offer a wealth of free…

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