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10 Twitter Accounts Small-Business Owners Should Follow

Posted In SOCIAL MEDIA

So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be. The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social media strategists, productivity experts, and fellow entrepreneurs. But separating the jewels from the junk can be [...]
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5 Must-Read Marketing Books for Small Businesses

Posted In MARKETING

Marketing communication has undergone a paradigm shift. It’s no longer enough to talk at your customers; you need to be actively building relationships with them. Tools such as search engines, blogs, and social media are making it easier to foster those connections. Here are five must-read books to help get you started. 1. The New [...]
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5 Tips for Overcoming Your Self-Doubt

Posted In TRENDS

As a small-business owner, your success depends on overcoming myriad challenges — market forces, limited resources, and time constraints to name just a few. But frequently the biggest obstacle is your own lack of confidence in your abilities. More than just a psychological scourge, self-doubt can have tangible effects on your business, compromising your ability [...]
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How to Make an Impact With Your LinkedIn Company Page

Posted In MARKETING

Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site. Company pages offer a wealth of free and premium tools to help businesses market themselves [...]
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Why Your Small Business Needs a Content Strategy

Posted In MARKETING

You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart? If your online marketing efforts are limited to a static website and a Facebook page, you may as well be advertising your business on a sandwich board for all the good it’s doing you. Here are few [...]
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Does My Small Business Need a Social Media Policy?

Posted In EMPLOYEES

The benefits of using social media for business get touted a lot, but the risks associated with doing so are mentioned far less often. This is unfortunate, because the casual nature of the social web and the permanence of the internet can be a recipe for disaster. Corporate giants like IBM, Wells Fargo, and Yahoo [PDFs] [...]
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How to Leverage LinkedIn for Your Business

Posted In MARKETING

LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. Want to leverage LinkedIn for your enterprise? Here’s how to get started. Create a LinkedIn company page. At minimum, take advantage of this feature to [...]
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How to Make Your Small Business Look Bigger

Posted In MARKETING

Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even the tiniest of companies can instill confidence in consumers by making some strategic changes — and puffing up their chests a little. Here are five [...]
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