on June 11, 2013
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be.
The Twitterverse is flush with thought leaders, marketing gurus, financial advisers, social …Read » Views: 2,318
on May 27, 2013
Marketing communication has undergone a paradigm shift. It’s no longer enough to talk at your customers; you need to be actively building relationships with them. Tools such as search engines, blogs, and social media are making it easier to foster those conn…Read » Views: 2,279
on May 23, 2013
As a small-business owner, your success depends on overcoming myriad challenges — market forces, limited resources, and time constraints to name just a few. But frequently the biggest obstacle is your own lack of confidence in your abilities.
More than just…Read » Views: 2,058
on May 22, 2013
Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site.
Company pages offer a wealth of free…Read » Views: 2,082
on May 15, 2013
You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart?
If your online marketing efforts are limited to a static website and a Facebook page, you may as well be advertising your business on a sandwich board for…Read » Views: 2,802
on May 3, 2013
The benefits of using social media for business get touted a lot, but the risks associated with doing so are mentioned far less often. This is unfortunate, because the casual nature of the social web and the permanence of the internet can be a recipe for disas…Read » Views: 935
on May 2, 2013
LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business.
Want to leverage LinkedIn for your enterprise? Here’s how to get st…Read » Views: 1,890
on May 1, 2013
Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even the tiniest of companies can instill confidence in consumers by making some strat…Read » Views: 2,119