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How to Use Hashtags on Twitter and Other Social Networks

Posted In MARKETING

Any business navigating the world of social media marketing needs to know how to use hashtags. What is a hashtag? On Twitter, a hashtag (denoted by the # symbol) turns any word or group of words that directly follow it into a searchable link. This allows users to organize content and track discussion topics based [...]
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QuickBooks Helps Coffee Caterer Brew Up a Marketing Plan

Posted In LOCAL MARKETING

Few global industries are as crowded and cutthroat as coffee, where it can be tough for entrepreneurs to make their mark. But small-business success isn’t impossible, as Todd Reddeman, owner of Mocha My Day, has clearly demonstrated. His gourmet catering service, based in Alpharetta, Ga., thrives on providing a “true coffeehouse experience” at all kinds [...]
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Pittsburgh Entrepreneur Barks Up the Right Tree for Marketing Boost

Posted In LOCAL MARKETING

Some businesses go to the dogs unintentionally. But Shauna Caudill’s operation went there purposefully from the start: The canine-loving entrepreneur turned her passion for pooches into a potentially profitable enterprise in Pittsburgh. “I have always loved dogs and been involved in rescuing dogs and helping them live great lives,” Caudill says. “I was a pharmaceutical [...]
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QuickBooks Giving Handcrafted Honey Bee a Buzz

Posted In LOCAL MARKETING

In the fall of 2013, Stacia Guzzo combined her background in teaching with her passion for body care products — from lip balms to clay masks — to launch a small business in Tehachapi, Calif. Since then, Handcrafted Honey Bee has become a popular vendor of do-it-yourself body care craft kits, which Guzzo (pictured) describes [...]
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California Dairy Farm Milks Marketing Opportunity From QuickBooks

Posted In LOCAL MARKETING

Nestled into the scenic agricultural preserve of San Pasqual Valley, Frank Konyn Dairy is a family-run farm with a success story like few others in Southern California today. “My parents immigrated to this country from Holland, and they got into the dairy business on their own in 1954,” says Frank Konyn, who now runs the [...]
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QuickBooks Helps SOLO Eyewear Achieve Its Vision

Posted In LOCAL MARKETING

In 2011, while an MBA student at San Diego State University, Jenny Amaraneni was inspired to do more than just start a business. She set out to change the world. That may sound cliché, but there’s no denying that Amaraneni has already improved the lives of thousands of people through SOLO Eyewear, which sells a [...]
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QuickBooks Helps Breast Cancer Survivor Market Her Brave New Business

Posted In LOCAL MARKETING

On the eve of her 28th birthday, Dana Donofree was diagnosed with breast cancer. In an instant, her life changed forever. Although her road to recovery was long and painful, the Philadelphia entrepreneur drew insight from her experience and started a business to help other breast cancer patients and survivors. “After going through all of [...]
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Dye’s Appliance Getting Marketing Repairs From QuickBooks

Posted In LOCAL MARKETING

Serving residents of Kansas City, Mo., with pride and distinction for more than 50 years, Dye’s Appliance is a staple of its community that’s known for helping generations of locals repair their household appliances. “Our grandfather, who is still here, and his brothers, Dukie and Gordon, started it,” says Brett Jackson, who helps manage the [...]
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