Intuit's Desiree Aldeguer on Social Engagement

Posted In MARKETING

Intuit, an industry leader in financial and tax-prep software, has been a trusted brand for decades. But despite its longevity and “serious” reputation, the company maintains the fun, energetic culture of a startup, says Desiree Aldeguer, who oversees customer care for Intuit Websites. Aldeguer, a mother of two, has been part of the Intuit family [...]
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Should You Use Facebook for Blog Comments?

Posted In SOCIAL MEDIA

As more small-business owners attempt to engage customers online, Facebook plugins are emerging as an attractive option for those who want to drive more traffic to their blogs’ comments section — and increase user engagement, customer loyalty, and revenues. By integrating Facebook comments into the Comments section of your blog, you greatly increase the odds [...]
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Intuit Goes to The Dogs (and Cats) to Award Latest $25,000 Hiring Grant

Posted In LOCAL

The newest small business catering to pets in Elwood, Indiana is still just a pup itself. “We recently opened on December 19,” owner Matt Spivey confesses, noting that his humble enterprise presently occupies only 240 square feet of retail space. But there’s lots of love for the furry friends among us within that compact space [...]
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The Top 3 Challenges of Running a Web-Based Company [VIDEO]

Posted In STARTING A BUSINESS

Whether you're a full-time professional seeking a new career path or a part-time hobbyist looking to generate supplemental income, the allure of launching your own web-based company can be immense: The costs are low. The hours are flexible. And the office space — a.k.a. home — is convenient. But with these obvious benefits come some [...]
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How to Develop a Savvy Social Media Strategy for Your Small Business [VIDEO]

Posted In MARKETING

Today’s digital media landscape is littered with a dizzying array of social networks, from Twitter, Facebook, and Google+ to YouTube, Tumblr, and LinkedIn. So, it should come as no surprise that the number of small businesses engaging with their customers online increases every day. However, having a presence on social networks doesn't guarantee that your social [...]
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5 Cost-Effective Ways to Promote Your Small Business [VIDEO]

Posted In MARKETING

Old school is still the best school when it comes to cost-effectively promoting a small business today. According to Chris Mahlmann, CEO of Ideas in Motion Media, connecting and engaging with customers is key to advertising yourself and your company. "Being in small business really means being in the business of the simplest forms of [...]
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Will Wednesday's SOPA Blackout Deliver a Black Eye to Small Business?

Posted In TRENDS

According to impassioned opponents of online piracy, the United States of America is under attack today from pirates who continue to imperil the economy by illegally distributing American-made entertainment and other counterfeit products. As a result of this increasingly widespread view, the Stop Online Piracy Act (SOPA) was introduced in the U.S. House of Representatives [...]
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5 Ways to Create Community Buzz About Your New Small Business [VIDEO]

Posted In MARKETING

When you're in the throes of launching a business, it's easy to let heady times lead you to believe that soon everyone will be talking about your new venture. Unfortunately, some entrepreneurs couldn't generate a buzz if they spent every morning swatting at a beehive. Chris Mahlmann, CEO of Ideas in Motion Media, says one [...]
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