Michael Essany is a business writer for Intuit and is passionate about solving small business problems.
on March 2, 2012
Intuit, an industry leader in financial and tax-prep software, has been a trusted brand for decades. But despite its longevity and “serious” reputation, the company maintains the fun, energetic culture of a startup, says Desiree Aldeguer, who oversees cust…Read » Views: 493
on February 16, 2012
As more small-business owners attempt to engage customers online, Facebook plugins are emerging as an attractive option for those who want to drive more traffic to their blogs’ comments section — and increase user engagement, customer loyalty, and revenues…Read » Views: 1,428
on February 8, 2012
The newest small business catering to pets in Elwood, Indiana is still just a pup itself.
“We recently opened on December 19,” owner Matt Spivey confesses, noting that his humble enterprise presently occupies only 240 square feet of retail space. But ther…Read » Views: 569
on February 6, 2012
Whether you’re a full-time professional seeking a new career path or a part-time hobbyist looking to generate supplemental income, the allure of launching your own web-based company can be immense: The costs are low. The hours are flexible. And the office spac…Read » Views: 638
on January 30, 2012
Today’s digital media landscape is littered with a dizzying array of social networks, from Twitter, Facebook, and Google+ to YouTube, Tumblr, and LinkedIn. So, it should come as no surprise that the number of small businesses engaging with their customers o…Read » Views: 581
on January 23, 2012
Old school is still the best school when it comes to cost-effectively promoting a small business today.
According to Chris Mahlmann, CEO of Ideas in Motion Media, connecting and engaging with customers is key to advertising yourself and your company. “Being i…Read » Views: 552
on January 17, 2012
According to impassioned opponents of online piracy, the United States of America is under attack today from pirates who continue to imperil the economy by illegally distributing American-made entertainment and other counterfeit products.
As a result of this …Read » Views: 537
on January 16, 2012
When you’re in the throes of launching a business, it’s easy to let heady times lead you to believe that soon everyone will be talking about your new venture. Unfortunately, some entrepreneurs couldn’t generate a buzz if they spent every morning swatting at a …Read » Views: 601