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4 Business Rules You Can Safely Break

Posted in AM I READY?

When it comes to certain aspects of running a business, such as withholding employee taxes, it pays to follow the rules. In other areas, however, straying from standard practices might be a smart move. Here are four business rules you can break — and, in doing so, build a stronger company that is prepared for [...]
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How Influential Are Online Reviews?

Posted in SALES

Boston Consulting Group's (BCG) study found that businesses increased annual revenue from Yelp and got even higher returns when advertising on Yelp.
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Become a Go-To Customer Resource to Increase Sales

Posted in MARKETING

Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients. “Success in today’s economy means creating relationships that last through the good and the tough times,” says Kevin Canning, president of PearlsOfJoy.com, an online jewelry retailer. Those relationships often begin [...]
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4 Ways to Prepare for a Business Conference

Posted in MARKETING

Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll want to do some prep work before attending. “Conferences can be powerful learning and business-building events if you are prepared to take advantage of the [...]
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4 Ways to Build Your Customer Base

Posted in MARKETING

Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage. Is that what you want for your company as well? A key way to sell more goods or services is to attract new clientele. Follow these [...]
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What to Do Before Hiring More Employees

Posted in HIRING, RECRUITING AND HR

Before hiring more employees, make sure the benefits will outweigh the costs. Read these guidelines to determine if you should hire more employees.
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Understanding Your Company’s Core Competencies

Posted in GROWING YOUR BUSINESS

When you first started your business, you probably knew which areas you excelled in. Over time, however, your focus may have shifted. “We move away from our core competencies as our businesses grow, and we choose — consciously or not — to take on tasks that could be best handled by someone else,” says Linda [...]
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How to Use ‘Schwag’ as a Marketing Tool

Posted in MARKETING

Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form of advertising, according to a global study by the Advertising Specialty Institute. [...]