Rachel Hartman

Rachel Hartman is a writer who frequently covers topics related to small businesses. Her work has appeared in The Costco Connection, Wells Fargo Conversations, Pizza Today, Bankrate.com, InsuranceQuotes.com, CreditCardGuide.com, and many other outlets.

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    4 Business Rules You Can Safely Break

    by on September 17, 2014

    When it comes to certain aspects of running a business, such as withholding employee taxes, it pays to follow the rules. In other areas, however, straying from standard practices might be a smart move.

    Here are four business rules you can break — and, in …

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    How Influential Are Online Reviews?

    by on April 3, 2014

    A quick search of your company’s name online might reveal several five-star reviews or a single one-star bashing. But what impact do consumer reviews really have on your business?

    By and large, online reviews greatly affect people’s purchase decisions. …

    Read » Views: 1,509
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    Become a Go-To Customer Resource to Increase Sales

    by on February 24, 2014

    Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients.

    “Success in today’s economy means creating relationships that last through the good and the tough times,” says …

    Read » Views: 606
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    4 Ways to Prepare for a Business Conference

    by on February 20, 2014

    Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll want to do some prep work before attending.

    “Conferences can be powerful …

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    4 Ways to Build Your Customer Base

    by on January 27, 2014

    Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage.

    Is that what you want for your company as well? A key way to sell more goods or services…

    Read » Views: 1,630
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    What to Do Before Hiring More Employees

    by on January 24, 2014

    If you’re thinking of expanding your operations this year, you may need to hire additional help to handle the workload. You won’t be alone: A recent survey of Inc. 5000 businesses shows that eight out of 10 plan to increase their head count in 2014.

    Befor…

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    Understanding Your Company’s Core Competencies

    by on January 3, 2014

    When you first started your business, you probably knew which areas you excelled in. Over time, however, your focus may have shifted.

    “We move away from our core competencies as our businesses grow, and we choose — consciously or not — to take on tasks …

    Read » Views: 840
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    How to Use ‘Schwag’ as a Marketing Tool

    by on January 2, 2014

    Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form o…

    Read » Views: 554
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