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4 Business Rules You Can Safely Break

Posted In AM I READY?

When it comes to certain aspects of running a business, such as withholding employee taxes, it pays to follow the rules. In other areas, however, straying from standard practices might be a smart move. Here are four business rules you can break — and, in doing so, build a stronger company that is prepared for [...]
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How Influential Are Online Reviews?

Posted In SALES

A quick search of your company’s name online might reveal several five-star reviews or a single one-star bashing. But what impact do consumer reviews really have on your business? By and large, online reviews greatly affect people’s purchase decisions. According to a survey by Dimensional Research, 90 percent of respondents said their choices are influenced [...]
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Become a Go-To Customer Resource to Increase Sales

Posted In MARKETING

Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients. “Success in today’s economy means creating relationships that last through the good and the tough times,” says Kevin Canning, president of PearlsOfJoy.com, an online jewelry retailer. Those relationships often begin [...]
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4 Ways to Prepare for a Business Conference

Posted In MARKETING

Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll want to do some prep work before attending. “Conferences can be powerful learning and business-building events if you are prepared to take advantage of the [...]
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4 Ways to Build Your Customer Base

Posted In MARKETING

Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage. Is that what you want for your company as well? A key way to sell more goods or services is to attract new clientele. Follow these [...]
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What to Do Before Hiring More Employees

Posted In HIRING AND RECRUITING

If you’re thinking of expanding your operations this year, you may need to hire additional help to handle the workload. You won’t be alone: A recent survey of Inc. 5000 businesses shows that eight out of 10 plan to increase their head count in 2014. Before enlisting anyone, however, make sure the benefits of doing [...]
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Understanding Your Company’s Core Competencies

Posted In GROWING YOUR BUSINESS

When you first started your business, you probably knew which areas you excelled in. Over time, however, your focus may have shifted. “We move away from our core competencies as our businesses grow, and we choose — consciously or not — to take on tasks that could be best handled by someone else,” says Linda [...]
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How to Use ‘Schwag’ as a Marketing Tool

Posted In MARKETING

Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other form of advertising, according to a global study by the Advertising Specialty Institute. [...]
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