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Creating a Culture of Innovation

Posted In EMPLOYEES

The mythology of startups today frequently centers on archetypes of brilliant founders and visionary designers who single-handedly build wildly successful, highly creative companies from scratch. Although these entrepreneurs do exist, there’s a bit more to it than that. As Drew Marshall, founder of Primed Associates, puts it: “Creativity is the price of admission, but it’s [...]
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4 Ways to Strengthen Your Service Identity

Posted In EMPLOYEES

Whether selling a product or a service, every small business interacts with the customer at some stage in the transaction — often more than once. These points of contact present an important opportunity to communicate your organization’s unique selling proposition to people. However, many entrepreneurs fail to adequately consider their service identity, or how they [...]
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A Brooklyn Homebrew Shop's Innovative Recipe for Business

Posted In BUSINESS PROFILES

When Douglas Amport and John La Polla conceived the business now known as Bitter & Esters, they simply wanted to provide space where enthusiastic homebrewers like themselves could produce larger batches of beer than the average apartment in New York City (read: tiny) allows. As the shop nears its second anniversary, Bitter & Esters — [...]
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