The mythology of startups today frequently centers on archetypes of brilliant founders and visionary designers who single-handedly build wildly successful, highly creative companies from scratch. Although these entrepreneurs do exist, there’s a bit more to it than that. As Drew Marshall, founder of Primed Associates, puts it: “Creativity is the price of admission, but it’s [...]
Whether selling a product or a service, every small business interacts with the customer at some stage in the transaction — often more than once. These points of contact present an important opportunity to communicate your organization’s unique selling proposition to people. However, many entrepreneurs fail to adequately consider their service identity, or how they [...]
With its innovative combination of classroom, retail store, and brewing facility, Bitter & Esters is supported by an engaged and loyal community.