Robert Moskowitz

Robert Moskowitz is a business writer for Intuit and is passionate about solving small business problems.

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    Techniques for Documenting Your Business Processes

    by on December 4, 2013

    One big difference between your small business and a Fortune 100 company is the sheer volume of documentation that guide its everyday operations.

    But even if you have only a few employees, writing down your most essential procedures can be beneficial. Having…

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    How to Get Better Results From Google AdWords Campaigns

    by on November 25, 2013

    There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $…

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    Do You and Your Business Need a Publicist?

    by on November 21, 2013

    When you’re hosting an event, launching a new product, or intentionally calling attention to your business in some other way, it’s tempting to skip paying a publicist to get media coverage. After all, writing a press release isn’t that hard, and hiring an exp…

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    Don’t Let “Feature Creep” Kill Your New Product

    by on November 20, 2013

    Entrepreneurs working on creating a new product often feel that adding one more feature or capability — like the Spinal Tap amplifiers that “turn up to 11” — will automatically make their offering better. But waiting to release a product until you…

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    Creating a Smart Returns Policy

    by on November 19, 2013

    From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange for their money back.

    Many small businesses, however, lac…

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    6 Mistakes to Avoid in Content Marketing

    by on November 18, 2013

    Content marketing is one of the most effective small-business strategies for reaping the benefits of social networks. But it works only when your words, images, videos, and the like are both appealing and useful.

    Given the time, effort, and cost of developin…

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    Can Discovery Commerce Work for Your Small Business?

    by on November 15, 2013

    Is discovery commerce — the practice of selling a regular subscription to a bundle of products that you choose for the customer — a model that small-business owners can use to their advantage?

    It’s already working for companies such as Birchbox, J…

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    Serial Entrepreneur Finds a New Market in Old Clothing

    by on November 14, 2013

    Decades of Fashion is the latest in a long line of business ventures for serial entrepreneur Cicely Hansen. Fascinated by vintage clothing and accessories since she was five years old, Hansen has been involved in fashion shows and expos, garment repair, and m…

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