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How to Comply With the Affordable Care Act (2015 Edition)

Posted In HEALTHCARE AND BENEFITS

As the Affordable Care Act evolves, it's vital to stay up-to-date to ensure compliance and provide your team with coverage it needs. Here's what you need to know.
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Techniques for Documenting Your Business Processes

Posted In EMPLOYEES

One big difference between your small business and a Fortune 100 company is the sheer volume of documentation that guide its everyday operations. But even if you have only a few employees, writing down your most essential procedures can be beneficial. Having formal processes makes it easier to maintain standards and consistency, train new hires, adhere [...]
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How to Get Better Results From Google AdWords Campaigns

Posted In MARKETING

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. But it’s also easy to spend a lot and get very little from [...]
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Do You and Your Business Need a Publicist?

Posted In MARKETING

When you're hosting an event, launching a new product, or intentionally calling attention to your business in some other way, it's tempting to skip paying a publicist to get media coverage. After all, writing a press release isn't that hard, and hiring an experienced professional can be pricey. However, unless you have a background in PR, you [...]
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Don’t Let “Feature Creep” Kill Your New Product

Posted In MONEY

Entrepreneurs working on creating a new product often feel that adding one more feature or capability — like the Spinal Tap amplifiers that “turn up to 11” — will automatically make their offering better. But waiting to release a product until you include an extra feature, or larding a product with useless bells and whistles, can do more harm than [...]
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Creating a Smart Returns Policy

Posted In MARKETING

From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange for their money back. Many small businesses, however, lack the resources to adopt similarly indiscriminate policies. This is in part due to the high rate [...]
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6 Mistakes to Avoid in Content Marketing

Posted In MARKETING

Content marketing is one of the most effective small-business strategies for reaping the benefits of social networks. But it works only when your words, images, videos, and the like are both appealing and useful. Given the time, effort, and cost of developing quality content, it’s easy to fall short of those standards — and obtain less [...]
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Can Discovery Commerce Work for Your Small Business?

Posted In MARKETING

Is discovery commerce — the practice of selling a regular subscription to a bundle of products that you choose for the customer — a model that small-business owners can use to their advantage? It’s already working for companies such as Birchbox, JewelMint, NatureBox, Stitch Fix, and Stork Stack, as well as many wine purveyors. To help you decide whether or not you should give discovery [...]
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