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Serial Entrepreneur Finds a New Market in Old Clothing

Posted In BUSINESS PROFILES

Decades of Fashion is the latest in a long line of business ventures for serial entrepreneur Cicely Hansen. Fascinated by vintage clothing and accessories since she was five years old, Hansen has been involved in fashion shows and expos, garment repair, and modeling virtually all of her adult life. In 2005, she opened Decades of Fashion on [...]
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Hate Sales? Try These 4 Tactics

Posted In MARKETING

Most entrepreneurs recognize that selling more goods or services is key to growing a business. But that recognition is of little help to entrepreneurs whose introverted personalities are geared more toward developing products or solutions to business problems than driving sales. Fortunately, even small-business owners who hate selling can nevertheless succeed at doing so if [...]
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Take These Basic Steps Against Fraud

Posted In MONEY

Your business may be small, but fraud perpetrated on small businesses isn't cheap. According to the Association of Certified Fraud Examiners, the median loss due to fraud in 2011 was $140,000, with 20 percent of frauds getting away with more than $1 million. Half of all victimized organizations recover nothing at all of their losses. [...]
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What to Do When You Think Your Business Needs More Space

Posted In LOCAL

Growth is generally a good thing for small businesses, but it can be scary when it means you need more square footage. Although relocating to larger quarters usually signals to customers that your company is confident, successful, and financially strong, it may seem risky, difficult, and emotionally challenging to you and your team. Here’s what [...]
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How to Sell More of a High-Priced Product

Posted In MARKETING

When closing a sale, price is often a major consideration. In fact, it's often the biggest factor when it comes to making a sale or losing a customer out the door. But plenty of businesses price their products very highly, and do quite well at selling them. In fact, marketers have developed some effective techniques to [...]
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Business Building for Introverts

Posted In MARKETING

Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter. But what if, like half of the U.S. population, you’re an introvert? Here are some suggestions [...]
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How to Maximize Growth in Your Solo Operation

Posted In GROWING YOUR BUSINESS

More than 70 percent of U.S. businesses are owned and operated by sole proprietors. These independent professionals — often freelancers, consultants, and contractors — essentially own and run the whole show themselves. They work alone to provide products and services to their customers. If you’re going it solo, here are some simple but effective tips for [...]
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Smartphone Apps That Make Business Travel Easier

Posted In TECHNOLOGY

Smartphone app developers can’t improve the hours that cost-conscious entrepreneurs spend packed into economy class on commercial airplanes. But they’ve been working overtime to make the rest of your business trip a bit less stressful. Here’s a roundup of useful apps that can help you get from Point A to Point B more easily than ever before. [...]
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