Robert Moskowitz

  • iStock_000001821490XSmall.jpg

    Avoid These 5 Small-Business Scams

    by on October 28, 2013

    Small businesses are the most common victims of fraud, at the highest rate — 31.8 percent — of any company-size category and with the largest median loss, Reuters reported in September.

    “Small businesses are particularly susceptible to fraud because th…

    Read » Views: 210
  • iStock_000016225393XSmall-300x268.jpg

    5 Important Questions to Answer Before You Start a Business

    by on October 16, 2013

    When you’re excited about an idea for a new business, it can be tempting to pull the trigger before you’ve zeroed in on your target or verified that you have a well-stocked arsenal. Before you make any commitments or take any irreversible actions, answer …

    Read » Views: 185
  • iStock_000013482672XSmall-300x199.jpg

    Why an IPO May Be a Bad Goal

    by on October 9, 2013

    Every small-business owner needs an exit strategy, but you may want to take one possibility off the table: an initial public offering.

    Although going public seems like a great way to become a billionaire, the current outlook for IPOs is disappointing. Only 3…

    Read » Views: 154
  • iStock_000007621091XSmall-300x199.jpg

    6 High-Priority Startup Tasks for Entrepreneurs

    by on October 8, 2013

    Starting a business inevitably requires completing a seemingly endless list of tasks that need to get done, like, yesterday. But does everything really have to happen right away? The short answer is no.

    Cut yourself some slack and understand that not all sta…

    Read » Views: 249
  • iStock_000021148510XSmall-300x199.jpg

    How to Get More Customers From Your Blog

    by on October 7, 2013

    Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate sales leads.

    Here are some tips for using your blog to boo…

    Read » Views: 200
  • nike-fuel-band-300x197.jpg

    How to Gamify Your Marketing Efforts

    by on October 4, 2013

    Marketers are increasingly recognizing the power of “gamification” to drive consumer behavior in ways that improve business results. Gamification refers to the use of game elements — such as scoring points, accumulating assets, advancing through levels…

    Read » Views: 174
  • iStock_000019378283XSmall-300x199.jpg

    How to Comply With the Affordable Care Act

    by on October 1, 2013

    The Affordable Care Act’s marketplace opens today — despite the federal government’s budgetary shutdown — so it’s time for small-business owners to take steps to remain in compliance with the law.

    Here’s a primer on what to do right now.

    Get the …

    Read » Views: 207
  • iStock_000019540814XSmall-300x199.jpg

    Use Sports Tie-Ins to Build Small Business Sales

    by on September 30, 2013

    You don’t have to be a sports fanatic to support a local team — or use related tie-ins to attract customers to your business. Whether it’s football, baseball, basketball, hockey, soccer, or another sport that’s popular in your area, you can capitaliz…

    Read » Views: 202
Advertisement