Mom's Market Uses Green Incentives to Drive Sales


Energy costs are a constant headache for many small-business owners. Even after cutting any wasteful usage, your monthly bill may keep rising with the prices of gas and electricity. But there are ways out of the quagmire. Here’s how one U.S.-based small business is doing quite well by using renewable energy sources. Organic Market Offers “Green” Incentives [...]

Avoid These 5 Small-Business Scams

Posted In MONEY

Small businesses are the most common victims of fraud, at the highest rate — 31.8 percent — of any company-size category and with the largest median loss, Reuters reported in September. “Small businesses are particularly susceptible to fraud because they have fewer resources. Yet, the impact of the resulting losses is usually much greater than for [...]

5 Important Questions to Answer Before You Start a Business

Posted In AM I READY?

When you’re excited about an idea for a new business, it can be tempting to pull the trigger before you’ve zeroed in on your target or verified that you have a well-stocked arsenal. Before you make any commitments or take any irreversible actions, answer these five important questions. 1. How big is the market for your [...]

Why an IPO May Be a Bad Goal

Posted In MONEY

Every small-business owner needs an exit strategy, but you may want to take one possibility off the table: an initial public offering. Although going public seems like a great way to become a billionaire, the current outlook for IPOs is disappointing. Only 350 IPOs have been successfully completed so far this year, compared with 1,967 in 2007, Ernst [...]

6 High-Priority Startup Tasks for Entrepreneurs

Posted In MONEY

Starting a business inevitably requires completing a seemingly endless list of tasks that need to get done, like, yesterday. But does everything really have to happen right away? The short answer is no. Cut yourself some slack and understand that not all startup tasks are created equal. That said, here are a half dozen items to [...]

How to Get More Customers From Your Blog


Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate sales leads. Here are some tips for using your blog to boost your visibility and bring in new business. Post [...]

How to Gamify Your Marketing Efforts


Marketers are increasingly recognizing the power of “gamification” to drive consumer behavior in ways that improve business results. Gamification refers to the use of game elements — such as scoring points, accumulating assets, advancing through levels of difficulty, and watching one’s progress on a leaderboard — in your marketing tactics to engage people in your products and your brand. For [...]

Use Sports Tie-Ins to Build Small Business Sales


You don’t have to be a sports fanatic to support a local team — or use related tie-ins to attract customers to your business. Whether it’s football, baseball, basketball, hockey, soccer, or another sport that’s popular in your area, you can capitalize on people’s love for the game. Here’s how. Offer Pre- and Post-Game Specials En route [...]