on October 28, 2013
Small businesses are the most common victims of fraud, at the highest rate — 31.8 percent — of any company-size category and with the largest median loss, Reuters reported in September.
“Small businesses are particularly susceptible to fraud because th…Read » Views: 210
on October 16, 2013
When you’re excited about an idea for a new business, it can be tempting to pull the trigger before you’ve zeroed in on your target or verified that you have a well-stocked arsenal. Before you make any commitments or take any irreversible actions, answer …Read » Views: 185
on October 9, 2013
Every small-business owner needs an exit strategy, but you may want to take one possibility off the table: an initial public offering.
Although going public seems like a great way to become a billionaire, the current outlook for IPOs is disappointing. Only 3…Read » Views: 154
on October 8, 2013
Starting a business inevitably requires completing a seemingly endless list of tasks that need to get done, like, yesterday. But does everything really have to happen right away? The short answer is no.
Cut yourself some slack and understand that not all sta…Read » Views: 249
on October 7, 2013
Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate sales leads.
Here are some tips for using your blog to boo…Read » Views: 200
on October 4, 2013
Marketers are increasingly recognizing the power of “gamification” to drive consumer behavior in ways that improve business results. Gamification refers to the use of game elements — such as scoring points, accumulating assets, advancing through levels…Read » Views: 174
on October 1, 2013
The Affordable Care Act’s marketplace opens today — despite the federal government’s budgetary shutdown — so it’s time for small-business owners to take steps to remain in compliance with the law.
Here’s a primer on what to do right now.
Get the …Read » Views: 207
on September 30, 2013
You don’t have to be a sports fanatic to support a local team — or use related tie-ins to attract customers to your business. Whether it’s football, baseball, basketball, hockey, soccer, or another sport that’s popular in your area, you can capitaliz…Read » Views: 202