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How to Manage Technical and Creative Experts

Posted In EMPLOYEES

As a small-business owner, you may require the specialized know-how of technical, creative, or subject-matter experts – either as full-time employees, part-timers, or consultants – from time to time. Although these professionals know way more about their specialty than you ever will, you still need to oversee their work. After all, you want to keep them [...]
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How Scalable Is Your Small Business?

Posted In RAISING CAPITAL

Whether or not you’re looking for investors, a key factor in judging the future potential of any small business is “will it scale?” This is a shorthand way of asking whether your business has the potential to get a lot bigger in a short period of time. Sometimes the answer is obvious, as when your [...]
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5 Problems to Avoid When Offering Free Wi-Fi

Posted In MARKETING

If you run a business where customers are likely to linger, offering free Wi-Fi access can help you build loyalty and boost sales. But you can’t just set up a wireless network and forget about it. You must be on the lookout for a few potential problems — and take steps to prevent and solve them. Here [...]
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Is a Virtual Phone System for You?

Posted In EMPLOYEES

Want the telephony capabilities of a giant corporation for a fraction of the price? Consider installing a virtual phone system. A virtual phone system delivers traditional business features (such as handling multiple calls from different lines in varying ways) without requiring any additional hardware. You can even operate the system, which connects calls via internet, [...]
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Time Management: Do More by Doing Less

Posted In TRENDS

You’ve been putting in 12-hour days for the past month, yet you feel as if you still haven’t made a dent in that big project you need to finish. You’re tired, overwhelmed, and distracted — and wish you could figure out a more efficient way to get things done. Sound familiar? Here's one simple suggestion: Do [...]
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Should You Use a Personal or Business Credit Card?

Posted In MONEY

The Small Business Credit Card Act of 2013 is unlikely to become law, but it marks a valiant attempt by U.S. legislators to update the venerable Truth in Lending Act and bring business credit cards more in line with those issued to individuals. So, while the differences remain, you may be wondering whether you should use a personal [...]
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How to Use Hashtags to Grow Your Business

Posted In SOCIAL MEDIA

Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly all of their updates to increase the impact of their messages and reach more potential customers. A hashtag, as you probably know, is a word (or [...]
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How to Protect Yourself When Outsourcing to China

Posted In MONEY

If you’re having your products made in China, or even just thinking about it, you’ll want to protect yourself from a few common problems that U.S.-based companies often experience there. For example, U.S.-based companies like The Little Yoga Mat and 100% Pure have experienced a diversity of difficulties, from communications problems to quality concerns, in addition to the [...]
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