“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions. Bhattacharya isn’t alone in his opinion. Experts agree that certain types of content are better than others, because they are far more likely to attract [...]
Optimism among small-business owners is higher today than it has been at any other time since the so-called “great recession,” according to a July poll conducted by Gallup and Wells Fargo Bank. The companies report that their Small Business Index improved 9 points over the second quarter of 2013 and 36 points over the fourth quarter [...]
If your small business exhibits at trade shows or conferences, you know both the importance — and the difficulty — of generating substantial traffic from attendees. To bring more people to your booth, try one or more of these tactics. Ask for tweets or text messages as entries in a contest. Raffles and other prize [...]
Posting valuable information on your company’s website or blog is a lot like leaving store merchandise out on the sidewalk. It might be good for attracting interest, but the free public access makes your inventory — or, in this case, your intellectual property — highly vulnerable to theft. So, it’s important to regularly search the [...]
Learn about six ways to use Twitter to engage prospects and customers, disseminate information, manage your reputation, and strengthen your brand.
It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, a nearly 25 percent increase from last year, a 2013 survey by AT&T shows. But managing email can be a major time sink — and [...]
When starting a small business, it’s much easier and cheaper to avoid legal potholes than it is to fall into one — and then have to spend time, effort, and money to try to undo the damage. So, before you get into a situation that you’ll wish you’d taken steps to prevent, ponder these proactive [...]
When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers? Experience shows that adding one or more videos to your landing page (the first page that appears in response to a click, usually a click on a search engine results page or an [...]