on August 30, 2013
“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it in marketing decisions.
Bhattacharya isn’…Read » Views: 116
on August 29, 2013
Optimism among small-business owners is higher today than it has been at any other time since the so-called “great recession,” according to a July poll conducted by Gallup and Wells Fargo Bank.
The companies report that their Small Business Index improve…Read » Views: 100
on August 28, 2013
If your small business exhibits at trade shows or conferences, you know both the importance — and the difficulty — of generating substantial traffic from attendees. To bring more people to your booth, try one or more of these tactics.
Ask for tweets or t…Read » Views: 155
on August 27, 2013
Posting valuable information on your company’s website or blog is a lot like leaving store merchandise out on the sidewalk. It might be good for attracting interest, but the free public access makes your inventory — or, in this case, your intellectual prop…Read » Views: 159
on August 26, 2013
So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways to engage prospects and customers, disseminate information, manage your reputation, and st…Read » Views: 113
on August 21, 2013
It’s hard to imagine a communications strategy that doesn’t include email these days.
Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, a nearly 25 percent increase from last year, a 2013 survey by…Read » Views: 104
on August 20, 2013
When starting a small business, it’s much easier and cheaper to avoid legal potholes than it is to fall into one — and then have to spend time, effort, and money to try to undo the damage.
So, before you get into a situation that you’ll wish you’d tak…Read » Views: 98
on August 20, 2013
When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers?
Experience shows that adding one or more videos to your landing page (the first page that appears in response to a click, u…Read » Views: 114