on August 2, 2013
Do you use Google AdWords to attract new business? If so, make sure you’re not falling into any of these common traps that may limit your online advertising’s effectiveness.
1. Spending your entire budget on a single campaign or keyword — It’s eas…Read » Views: 106
on August 2, 2013
If you’re looking to raise capital, you’ll almost certainly spend time in front of hard-eyed investors who have the power to write you big checks, provided that you and your business come across like winners.
Here are some guidelines for making your pitch…Read » Views: 114
on July 29, 2013
You probably recognize that you are more valuable to your business as an entrepreneur than as an administrator. Yet a recent survey by Intuit Australia shows that entrepreneurs often neglect managing and growing their businesses because they inadvertently sp…Read » Views: 119
on July 25, 2013
Hosting a party, a conference, or another type of event can be a great way to promote your company, sell products or services, and forge new business relationships.
But you’ll need to plan ahead to make sure your goals are met. Here are some pointers for ma…Read » Views: 111
on July 23, 2013
Most businesses operate — with budgets, sales goals, performance evaluations, and so forth — on an annual basis. But if you wait until the end of the year to assess your operations, it will be too late to make adjustments that could boost your bottom line. S…Read » Views: 109
on July 22, 2013
Your small business is a reflection of your personality. But you may have to step outside your comfort zone a bit in order to succeed as a boss.
After all, if you’re too nice — as in overly flexible, soft-hearted, agreeable, empathic, or generous — you …Read » Views: 115
on July 18, 2013
Natural disasters — fires, floods, sinkholes, hurricanes, tornadoes, earthquakes, tidal waves, swarms of locusts, or worse — have affected more than 30 percent of U.S. businesses.
So while they may sound rare, the odds are fairly high that your small b…Read » Views: 136
on July 16, 2013
The “sunk cost” thinking trap snares many unwary entrepreneurs: It springs shut the moment you devote additional resources to a project just because you’ve already invested some.
Simply put, a sunk cost is money, time, and/or energy that you’ve alrea…Read » Views: 108