Robert Moskowitz

Robert Moskowitz is a business writer for Intuit and is passionate about solving small business problems.

  • Avoid These Expensive Google AdWords Mistakes

    by on August 2, 2013

    Do you use Google AdWords to attract new business? If so, make sure you’re not falling into any of these common traps that may limit your online advertising’s effectiveness.

    1. Spending your entire budget on a single campaign or keyword — It’s eas…

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    How to Refine Your Pitch to Investors

    by on August 2, 2013

    If you’re looking to raise capital, you’ll almost certainly spend time in front of hard-eyed investors who have the power to write you big checks, provided that you and your business come across like winners.

    Here are some guidelines for making your pitch…

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    Swap Your Administrative Tasks for More Entrepreneurial Opportunities

    by on July 29, 2013

    You probably recognize that you are more valuable to your business as an entrepreneur than as an administrator. Yet a recent survey by Intuit Australia shows that entrepreneurs often neglect managing and growing their businesses because they inadvertently sp…

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    Make Your Next Business Event a Success

    by on July 25, 2013

    Hosting a party, a conference, or another type of event can be a great way to promote your company, sell products or services, and forge new business relationships.

    But you’ll need to plan ahead to make sure your goals are met. Here are some pointers for ma…

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    Quarterly Questions to Keep Your Business On Track

    by on July 23, 2013

    Most businesses operate — with budgets, sales goals, performance evaluations, and so forth — on an annual basis. But if you wait until the end of the year to assess your operations, it will be too late to make adjustments that could boost your bottom line. S…

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    How to Be Nice (But Not Too Nice)

    by on July 22, 2013

    Your small business is a reflection of your personality. But you may have to step outside your comfort zone a bit in order to succeed as a boss.

    After all, if you’re too nice — as in overly flexible, soft-hearted, agreeable, empathic, or generous — you …

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    Don’t Let the Next Natural Disaster Put You Out of Business

    by on July 18, 2013

    Natural disasters — fires, floods, sinkholes, hurricanes, tornadoes, earthquakes, tidal waves, swarms of locusts, or worse — have affected more than 30 percent of U.S. businesses.

    So while they may sound rare, the odds are fairly high that your small b…

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    Sidestep the ‘Sunk Cost Fallacy’ to Make Better Choices

    by on July 16, 2013

    The “sunk cost” thinking trap snares many unwary entrepreneurs: It springs shut the moment you devote additional resources to a project just because you’ve already invested some.

    Simply put, a sunk cost is money, time, and/or energy that you’ve alrea…

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