Sarah Johnson

Sarah Johnson is a business writer for Intuit and is passionate about solving small business problems.

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    How to Turn Your Customers Into Marketers

    by on November 18, 2013

    If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending y…

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    Getting the Right Employees: The Key Points Every Job Description Should Have

    by on October 25, 2013

    Having trouble finding the right employees to help expand your business? You may be turning off prospective new hires by filling your job posts with jargon and unclear expectations.

    “People forget that job descriptions are essentially an ad,” says Jamie S…

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    5 E-signature Apps to Consider for Your Business

    by on October 11, 2013

    Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever you or your employees, customers, or suppliers need to authenticate in…

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    When the Status Quo Is OK for Your Business

    by on August 6, 2013

    As a small-business owner, you don’t have Wall Street pushing you to one-up your financial figures every quarter. In fact, if you don’t have any investors, you may never feel pressured to expand your offerings or open a new office. You may just want your b…

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    How to Revive Your Inactive Social Media Accounts

    by on July 19, 2013

    Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from last winter?

    When you’re running a small business, keeping your online presence up-to-date isn’t always …

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    Should You Revisit Your Unpaid Internship Program?

    by on June 25, 2013

    Just in time for summer, a federal court ruling in Manhattan should remind small-business owners to tread carefully when using unpaid interns.

    In mid-June, the U.S. District Court for the Southern District of New York ruled [PDF] that Fox Searchlight Pictures…

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    The Smart Way to Communicate With Remote Workers

    by on June 11, 2013

    Forget Marissa Mayer’s now infamous ban on remote workers at Yahoo. Many companies — particularly small businesses — rely on employees who work away from the office. After all, telecommuting minimizes overhead, gives staff members flexibility, and grants…

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    How to Get a Handle on Your Clients’ Creditworthiness

    by on June 5, 2013

    Being too trusting of your clients will cost you, according to Pam Krank (pictured), president of The Credit Department, a credit-management firm in Minnesota. Service-oriented small businesses that agree to loose payment terms or that don’t research their c…

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