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How to Turn Your Customers Into Marketers

Posted In MARKETING

If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some gentle prodding, they could help you bring in more business by recommending you to their friends and colleagues. Here’s how to get your customers to [...]
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Getting the Right Employees: The Key Points Every Job Description Should Have

Posted In EMPLOYEES

Having trouble finding the right employees to help expand your business? You may be turning off prospective new hires by filling your job posts with jargon and unclear expectations. “People forget that job descriptions are essentially an ad,” says Jamie Schneiderman, founder and co-CEO of ClearFit, a company that uses software to help organizations find and [...]
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5 E-signature Apps to Consider for Your Business

Posted In TECHNOLOGY

Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever you or your employees, customers, or suppliers need to authenticate invoices, contracts, tax forms, and other documents. E-signature apps enable anyone to sign documents with [...]
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When the Status Quo Is OK for Your Business

Posted In MONEY

As a small-business owner, you don’t have Wall Street pushing you to one-up your financial figures every quarter. In fact, if you don’t have any investors, you may never feel pressured to expand your offerings or open a new office. You may just want your business to stay small. In some cases, maintaining the status [...]
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How to Revive Your Inactive Social Media Accounts

Posted In MARKETING

Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from last winter? When you’re running a small business, keeping your online presence up-to-date isn’t always a priority. Yet when potential customers stumble upon your outdated [...]
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Should You Revisit Your Unpaid Internship Program?

Posted In EMPLOYEES

Just in time for summer, a federal court ruling in Manhattan should remind small-business owners to tread carefully when using unpaid interns. In mid-June, the U.S. District Court for the Southern District of New York ruled [PDF] that Fox Searchlight Pictures violated state and federal labor laws when it did not pay interns who worked [...]
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The Smart Way to Communicate With Remote Workers

Posted In EMPLOYEES

Forget Marissa Mayer’s now infamous ban on remote workers at Yahoo. Many companies — particularly small businesses — rely on employees who work away from the office. After all, telecommuting minimizes overhead, gives staff members flexibility, and grants employers access to a much larger talent pool. But managing remote workers presents some challenges. The distances [...]
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How to Get a Handle on Your Clients’ Creditworthiness

Posted In GETTING PAID

Being too trusting of your clients will cost you, according to Pam Krank (pictured), president of The Credit Department, a credit-management firm in Minnesota. Service-oriented small businesses that agree to loose payment terms or that don’t research their clients’ histories could end up with cash flow problems or, worse, never get paid. In an interview [...]
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