Sarah Johnson

Sarah Johnson is a business writer for Intuit and is passionate about solving small business problems.

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    How to Rid Yourself of the "Employee" Mindset

    by on May 30, 2013

    Switching from a 9-to-5 job to startup mode involves more than just a great idea and some capital. You also have to make the shift from being an employee to being the boss. Whereas previously you relied on someone else to keep the lights on and pay the bills, …

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  • When It’s OK to Put Retirement on the Back Burner

    by on May 3, 2013

    When starting a business, entrepreneurs often have nagging thoughts about planning for retirement, but they rarely have the time, resources, or knowledge to do much about it. As a result, small-business owners are significantly less likely than private-sector …

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    What Are Customers Saying About You on Social Media?

    by on April 30, 2013

    Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites.

    Here’s how to stay abreast of what customers are saying about your company on…

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    Running a Free Workshop Can Build Your Business

    by on April 1, 2013

    Small businesses that cater to local customers can often benefit from hosting a free educational workshop or seminar in their community.

    Although these events take time and effort to develop and promote, those that offer real value to participants — without…

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    How 4 Busy Moms Make Their Small Businesses Work

    by on February 28, 2013

    Moms who run small businesses often lead double lives, managing both a company and a household with kids. Although it can be tough to keep everyone — spouses, children, partners, vendors, customers, and themselves — happy, quite a few mompreneurs do just t…

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    How to Create Social Media Buzz Before Opening Your Doors

    by on February 27, 2013

    Social media networks are an effective way to spread the word about your small business even before you’re ready to start selling.

    For example, between applying for permits and deciding where to set up shop, a Boston-based food truck owner built a Twitter f…

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    6 Signs That You're Overcommitted

    by on February 7, 2013

    As an entrepreneur who tries to handle a hundred things at once, you may not realize when you’ve said “yes” to one too many projects or clients. But making too many commitments can do serious damage to your small business: It can cause you to miss deadli…

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    5 Signs You Need a Finance Executive for Your Small Business

    by on February 6, 2013

    You’ve outgrown your business-in-a-basement past. You have clients, sales, and even a few employees, including a bookkeeper who keeps track of the money that’s coming and going. But do you still have a handle on the big picture and all of your company’s …

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