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How to Rid Yourself of the "Employee" Mindset

Posted In EMPLOYEES

Switching from a 9-to-5 job to startup mode involves more than just a great idea and some capital. You also have to make the shift from being an employee to being the boss. Whereas previously you relied on someone else to keep the lights on and pay the bills, now you have to worry about [...]

When It’s OK to Put Retirement on the Back Burner

Posted In INNER CIRCLE

When starting a business, entrepreneurs often have nagging thoughts about planning for retirement, but they rarely have the time, resources, or knowledge to do much about it. As a result, small-business owners are significantly less likely than private-sector wage and salary workers to have retirement assets, a recent Small Business Administration study [PDF] shows. Nonetheless, [...]
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What Are Customers Saying About You on Social Media?

Posted In MARKETING

Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites. Here’s how to stay abreast of what customers are saying about your company on platforms like Facebook, Twitter, and Google+. 1. Set up alerts and [...]
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Running a Free Workshop Can Build Your Business

Posted In MARKETING

Small businesses that cater to local customers can often benefit from hosting a free educational workshop or seminar in their community. Although these events take time and effort to develop and promote, those that offer real value to participants — without any promotional or sales talk — can make a lasting impression on people and [...]
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How 4 Busy Moms Make Their Small Businesses Work

Posted In BUSINESS PROFILES

Moms who run small businesses often lead double lives, managing both a company and a household with kids. Although it can be tough to keep everyone — spouses, children, partners, vendors, customers, and themselves — happy, quite a few mompreneurs do just that. Here’s how a few of these busy parents make their small businesses [...]
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How to Create Social Media Buzz Before Opening Your Doors

Posted In MARKETING

Social media networks are an effective way to spread the word about your small business even before you’re ready to start selling. For example, between applying for permits and deciding where to set up shop, a Boston-based food truck owner built a Twitter following months before he began serving food. “Because of his online efforts, [...]
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6 Signs That You're Overcommitted

Posted In EMPLOYEES

As an entrepreneur who tries to handle a hundred things at once, you may not realize when you’ve said “yes” to one too many projects or clients. But making too many commitments can do serious damage to your small business: It can cause you to miss deadlines, fail to deliver on promises, and hurt your [...]
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5 Signs You Need a Finance Executive for Your Small Business

Posted In EMPLOYEES

You’ve outgrown your business-in-a-basement past. You have clients, sales, and even a few employees, including a bookkeeper who keeps track of the money that’s coming and going. But do you still have a handle on the big picture and all of your company’s finances? “When you start off as a small company, you get used [...]
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