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How to Become the Next Business Thought Leader

Posted In MARKETING

Being the go-to expert in your field for the news media, industry events, and other speaking engagements is priceless for a small-business owner. It garners the kind of publicity that you can’t pay for, and it puts you at the top of the credibility charts. Even if you aren’t the authority in a particular area, [...]
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How to Get Back on Track to Meet Year-End Goals

Posted In MONEY

As the fourth quarter fast approaches, time is running out to meet your 2013 goals. It's not too late to get back on track. Here are a few tips to jump-start your efforts. Look Back Take a look at the goals you set back in January. Which ones are already accomplished or near completion? Which ones [...]
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How to Use Freebies to Get Customers

Posted In MARKETING

Giving away free stuff, whether it’s goods or services, can be a powerful marketing tool for any small business. But, like any other strategy, it should not be executed without a plan. Here are some tips for using freebies to attract customers — and some pitfalls to avoid. Provide Samples Use freebies to give customers [...]
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Bosses: Avoid These 8 Behaviors That Scare Employees

Posted In EMPLOYEES

Reprimanding an employee in front of the whole staff is almost certain to crush office morale. Worse still, if someone gets fired like an AOL employee did recently. But leaders often scare employees in far more subtle ways without even realizing it — and often believing that they’re doing more good than harm. Here are eight behaviors [...]
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Why It Pays to Forgive

Posted In EMPLOYEES

When you run a business, sooner or later you have to deal with forgiveness. Maybe you are the offender and must ask for it, or maybe you aren’t and must find it in your heart to forgive an employee, a customer, or a vendor. And, of course, you may also find yourself dealing with circumstances [...]
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Author Christine Comaford on Using Psychology to Engage Employees

Posted In EMPLOYEES

Three simple words — and creating an organizational culture around the principles they embody — may be key to your company’s success: safety, belonging, and mattering. “If you want to outperform, outsell, and out-innovate the competition, take a cue from Maslow,” says Christine Comaford, author of SmartTribes: How Teams Become Brilliant Together. Perhaps you think [...]
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How to Keep Divorce From Ruining the Family Business

Posted In MONEY

Divorce often brings out the worst in people, which can be a huge problem when a family business is involved. Protecting yourself and your company while ending your marriage requires a level head at a highly emotional time. Here’s how to be keep a divorce from ruining your livelihood. Determine the Company’s Fate Perhaps the [...]
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How to Get Your Customers to Spend More

Posted In MARKETING

It's challenging enough to bring in new customers, harder still to keep them, and downright difficult to get them to spend more. But that isn’t to say that it can't be done. Here’s how. 1. Offer similar promotional deals to new and existing customers. Allison Beardsley, owner of Club Pilates Studio in San Diego, Calif., [...]
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