on September 20, 2013
Being the go-to expert in your field for the news media, industry events, and other speaking engagements is priceless for a small-business owner. It garners the kind of publicity that you can’t pay for, and it puts you at the top of the credibility charts. E…Read » Views: 152
on September 13, 2013
As the fourth quarter fast approaches, time is running out to meet your 2013 goals. It’s not too late to get back on track. Here are a few tips to jump-start your efforts.
Take a look at the goals you set back in January. Which ones are already ac…Read » Views: 176
on August 22, 2013
Giving away free stuff, whether it’s goods or services, can be a powerful marketing tool for any small business. But, like any other strategy, it should not be executed without a plan.
Here are some tips for using freebies to attract customers — and some …Read » Views: 189
on August 19, 2013
Reprimanding an employee in front of the whole staff is almost certain to crush office morale. Worse still, if someone gets fired like an AOL employee did recently. But leaders often scare employees in far more subtle ways without even realizing it — and o…Read » Views: 204
on July 24, 2013
When you run a business, sooner or later you have to deal with forgiveness. Maybe you are the offender and must ask for it, or maybe you aren’t and must find it in your heart to forgive an employee, a customer, or a vendor. And, of course, you may also find …Read » Views: 176
on July 12, 2013
Three simple words — and creating an organizational culture around the principles they embody — may be key to your company’s success: safety, belonging, and mattering.
“If you want to outperform, outsell, and out-innovate the competition, take a cue f…Read » Views: 144
on June 26, 2013
Divorce often brings out the worst in people, which can be a huge problem when a family business is involved. Protecting yourself and your company while ending your marriage requires a level head at a highly emotional time.
Here’s how to be keep a divorce f…Read » Views: 198
on June 21, 2013
It’s challenging enough to bring in new customers, harder still to keep them, and downright difficult to get them to spend more. But that isn’t to say that it can’t be done. Here’s how.
1. Offer similar promotional deals to new and existing customers. All…Read » Views: 183