Re-Invigorating America’s Small Businesses: Intuit’s Love A Local Business Competition

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By: Sherzad Rahmatian, Thai Nguyen, Monica Appelbe, Laura Messerschmitt Forrester Groundswell 2011 Name of entry: Intuit’s Love A Local Business Competition Name of company entering: Intuit Category: Embracing Few have been affected by the US economic recession of the last several years more than small business owners. The downturn was particularly troubling to Intuit, which [...]

Driving Innovation Through Deep Customer Empathy: Intuit’s Inner Circle Program

By: Sherzad Rahmatian, Thai Nguyen, Monica Appelbe, Laura Messerschmitt Forrester Groundswell 2011 Name of entry: Intuit’s Inner Circle Program Name of company entering: Intuit Category: Embracing Intuit was founded with the mission of making tasks that are long and arduous easy, simple and automatic. This mission is guided by a deep understanding of our customer, [...]
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