Stephanie Taylor Christensen
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on May 13, 2014
When your small business outgrows your original vision or your target market shifts, rebranding may be in order. But updating your image and messaging can be risky. So, how do you alter your approach without damaging your reputation or losing customers?
Intui…Read » Views: 598
on March 17, 2014
Tax season may not be your favorite time of year, but it can provide a catalyst for identifying and addressing any financial missteps you’ve taken over the past year.
Here are four common financial mistakes that small-business owners make — and some exper…Read » Views: 443
on March 10, 2014
You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally sought may differ greatly from those you attract today.
How do you kn…Read » Views: 436
on February 20, 2014
Cut flowers account for an estimated $7 billion to $8 billion in annual sales by florists nationwide. Despite the wealth of opportunity that figure seemingly represents for budding businesses, entrepreneurs have to compete with behemoth online retailers like F…Read » Views: 528
on February 12, 2014
Digital videos can be an inexpensive way to transform your brand, reach a broader audience, and promote your products or services. But where, exactly, should you make your content available to reap those benefits?
Naturally, the potential impact of any market…Read » Views: 963
on January 31, 2014
Costs associated with employees are among the biggest expenses you may bear as a small-business owner — and there’s no guarantee you’ll get a return on your investment from them.
So, when hiring, how do you figure out which candidates will be able to …Read » Views: 714
on January 29, 2014
As most entrepreneurs will attest, job titles don’t define or limit the roles you or your employees must perform to meet the daily demands of running a business. Because flexibility and collaboration are instrumental to small-business success, why not scrap …Read » Views: 602
on January 20, 2014
For all the time you spend developing and pricing your products or services, managing costs, and marketing your brand, how you treat customers can be the tipping point in driving your small business’s growth and profit.
Here are five simple ways to improve …Read » Views: 406