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The Etsy-Style Marketplace for Green Goods

Selling products in the green space isn’t unusual in today’s market, but finding a free and reputable place that offers them to a targeted customer base can be. Enter Ecobold, an Etsy-style virtual marketplace dedicated to safe, non-toxic green products. The site was co-founded by Steffany Boldrini (pictured), an environmentally-dedicated young entrepreneur dubbed the “Rachael [...]
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How Daily Deals Can Kill Your Business

Posted In MARKETING

Once upon a time not so long ago, daily deal sites emerged, paving a whole new potential avenue for small businesses to hit the big time. Sites like Groupon gave small business marketers an opportunity not only to get in front of a huge audience of captive customers, but they could instantly see the success [...]
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Understand Shopper Personalities and Increase Sales

Posted In MARKETING

Customer traffic (whether virtual or in the flesh) is critical to any retail business. By the same token, customers who leave your site or shop before they whip out their wallet contribute as little to growth as having no customers at all. You can experiment with promotions, and draw some conclusions about what might keep [...]
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Does Facebook Offer Marketing Pleasure — or Pain?

Posted In MARKETING

Facebook recently gained the honor of "most visited site on the web."  For small businesses with limited marketing budgets, ready access to such a captive audience should be a prized resource. After all, marketing intelligence of the Facebook sort was once reserved only for elite companies with sophisticated analytics teams and deep pockets. Thanks to [...]
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