Stephanie Taylor Christensen
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on January 10, 2014
Your employees are a key asset in keeping your business running smoothly, but they’re not an insignificant business expense. Here are few strategies for controlling your payroll costs without shortchanging your staff, limiting your growth potential, or jeopa…Read » Views: 471
on December 19, 2013
Think your business is too small to justify paying for professional legal help? Think again. Failing to dot your i’s and cross your t’s in important matters can expose you to significant risk, and the most cost-effective time to consult an attorney is ofte…Read » Views: 460
on December 17, 2013
Tax season is right around the corner. Getting your financial house in order now can help you avoid problems later. Here are some key documents to gather as the calendar year draws to a close.
Income Records — If you worked for an employer before becoming a…Read » Views: 416
on December 16, 2013
What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like expand your market reach, focus on getting more repeat customers, or introduce new products and services.
Tho…Read » Views: 568
on December 5, 2013
A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools for marketing purposes is an effective way to reach more prospec…Read » Views: 429
on November 26, 2013
Looking for holiday gift ideas beyond generic fruit baskets or cookie tins, which your customers may appreciate but may not remember (or possibly even realize) you gave them?
The Intuit Small Business Blog recently asked a few entrepreneurs to share their top…Read » Views: 288
on October 24, 2013
Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses. But sharing the story of who and what put your company on the map can give you a competitive advantage, e…Read » Views: 294
on October 22, 2013
You may have a plan to invest in marketing and customer acquisition, but do you have a strategy for turning one-time buyers into repeat business?
If not, you’re missing a key opportunity to grow your enterprise. According to RetailCustomerExperience.com, 2…Read » Views: 337