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How Telling the Story Behind Your Business Can Transform It

Posted In MARKETING

Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses. But sharing the story of who and what put your company on the map can give you a competitive advantage, especially if you leverage your position as the “little guy” in the David vs. Goliath battle for [...]
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4 Affordable Ways to Keep Customers Coming Back

Posted In MARKETING

You may have a plan to invest in marketing and customer acquisition, but do you have a strategy for turning one-time buyers into repeat business? If not, you’re missing a key opportunity to grow your enterprise. According to RetailCustomerExperience.com, 20 to 35 percent of loyal customers are responsible for 60 to 80 percent of total sales [...]
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4 Simple Marketing Tactics You’re Not Using (But Should Be)

Posted In MARKETING

Despite your size, industry, or number of years in business, your company’s viability rests upon your ability to keep your brand top of mind with existing customers while drawing in new ones. Here are four simple marketing tactics you’re not using — but should be. 1. Give your customers a reason to spread the word. Leveraging [...]
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The Secrets of Federal Contracts

Posted In MONEY

The Small Business Administration's procurement scorecard [PDF] shows that small businesses received 22.3 percent of prime contracts last fiscal year. And $68 billion in U.S. government contracts were available in the first three quarters of 2013, according a report by Deltek [PDF].(The government's fiscal year runs from October 1 to September 30). Have you staked your claim? To help you get [...]
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Where Should Your Small Business Spend Its Marketing Dollars?

Posted In MARKETING

You're ready to spend money to grow your business, but you aren't sure where your marketing dollars will have the greatest impact. Intuit asked a few experts what small-business owners should invest in to get the most bang for their bucks. 1. Website architecture — Yes, an aesthetically pleasing website design is important to your brand's [...]
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4 Common Email Marketing Mistakes to Avoid

Posted In MARKETING

Small businesses spend 15 percent of their marketing budgets on email marketing, and 56 percent expect to increase their spending on the tactic this year, according to a survey by iContact [PDF]. Yet only 32 percent say they’re “very confident” with their email marketing strategy. To increase your email marketing confidence, avoid committing these four [...]
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Are You a Social Media Sinner?

Posted In MARKETING

A recent Intuit infographic shows that more than 9 million U.S. small businesses maintain some sort of social media presence. Yet, despite its popularity, social media “remains one of the most misunderstood, poorly utilized opportunities in business today,” assert attorney Heather Bussing and Comply Socially CEO Eric Schwartzman in their white paper “7 Deadly Social [...]
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The Do's and Don'ts of Raising Capital

With so many alternative financing options now available, you may assume that raising capital to grow your company isn’t as tough as it was back when traditional banks dominated small-business lending. However, 43 percent of the respondents to a 2012 National Small Business Association survey [PDF] said that, at some point during the past four years, [...]
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