Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses. But sharing the story of who and what put your company on the map can give you a competitive advantage, especially if you leverage your position as the “little guy” in the David vs. Goliath battle for [...]
You may have a plan to invest in marketing and customer acquisition, but do you have a strategy for turning one-time buyers into repeat business? If not, you’re missing a key opportunity to grow your enterprise. According to RetailCustomerExperience.com, 20 to 35 percent of loyal customers are responsible for 60 to 80 percent of total sales [...]
Despite your size, industry, or number of years in business, your company’s viability rests upon your ability to keep your brand top of mind with existing customers while drawing in new ones. Here are four simple marketing tactics you’re not using — but should be. 1. Give your customers a reason to spread the word. Leveraging [...]
U.S. government federal contracts are growing. We asked contract experts for some tips on navigating the federal contracts system. Learn more.
Are you ready to grow the business but aren't sure where to spend your marketing budget? Learn how small businesses should spend the marketing budget.
Small businesses spend 15 percent of their marketing budgets on email marketing, and 56 percent expect to increase their spending on the tactic this year, according to a survey by iContact [PDF]. Yet only 32 percent say they’re “very confident” with their email marketing strategy. To increase your email marketing confidence, avoid committing these four [...]
A recent Intuit infographic shows that more than 9 million U.S. small businesses maintain some sort of social media presence. Yet, despite its popularity, social media “remains one of the most misunderstood, poorly utilized opportunities in business today,” assert attorney Heather Bussing and Comply Socially CEO Eric Schwartzman in their white paper “7 Deadly Social [...]
With so many alternative financing options now available, you may assume that raising capital to grow your company isn’t as tough as it was back when traditional banks dominated small-business lending. However, 43 percent of the respondents to a 2012 National Small Business Association survey [PDF] said that, at some point during the past four years, [...]