Stephanie Taylor Christensenhttp://www.stephanietaylorchristensen.com
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on May 14, 2013
Financing is one of the great conundrums of entrepreneurship: For the first few years, your small business’s income may be uncertain and its credit unestablished, yet you need to invest in inventory, facilities, and staff to establish a solid presence and a …Read » Views: 2,345
on May 1, 2013
Hiring employees is a rite of passage for many small-business owners, because it represents growth. But, of course, expanding your operation comes with a few financial and professional risks.
To take some of the guesswork out of recruiting and staffing, the I…Read » Views: 699
on April 23, 2013
Can Twitter boost your business?
The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through regular and sponsored tweets.
Yet most small-business …Read » Views: 669
on March 25, 2013
You have a vision for growing your small business, but you’re coming up short on the cash you need to make it happen. Perhaps online pawning and personal asset lending can help you.
In this new trend, internet-based providers offer low-interest, short-term…Read » Views: 933
on March 12, 2013
Word of mouth and direct referrals can build your customer base, but even your most loyal supporters may not have enough marketing clout to help you gain the attention you need. Enter brand ambassadors: people who already wield influence in your target market …Read » Views: 963
on March 1, 2013
When you’re running a small business, there never seems to be enough time in a day, yet your to-do list — and the stress that accompanies it — is endless. Although organizing your office may seem like a task you can’t possibly squeeze into your schedul…Read » Views: 747
on February 12, 2013
Building trust with vendors and partners, strengthening loyalty among existing customers, and recruiting and retaining employees are all critical to growing your small business. As its owner, you are the face of many — if not all — of these efforts. Purpos…Read » Views: 712
on February 1, 2013
With the changes in the Affordable Care Act, employers are focusing increasingly on wellness and prevention in the workplace, according to HealthCare.gov.
Regardless of whether you offer health insurance to your employees, you can support wellness in the wor…Read » Views: 817