Stephanie Taylor Christensenhttp://www.stephanietaylorchristensen.com
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on May 1, 2013
Hiring employees is a rite of passage for many small-business owners, because it represents growth. But, of course, expanding your operation comes with a few financial and professional risks.
To take some of the guesswork out of recruiting and staffing, the I…Read » Views: 395
on April 23, 2013
Can Twitter boost your business?
The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through regular and sponsored tweets.
Yet most small-business …Read » Views: 375
on March 25, 2013
You have a vision for growing your small business, but you’re coming up short on the cash you need to make it happen. Perhaps online pawning and personal asset lending can help you.
In this new trend, internet-based providers offer low-interest, short-term…Read » Views: 559
on March 12, 2013
Word of mouth and direct referrals can build your customer base, but even your most loyal supporters may not have enough marketing clout to help you gain the attention you need. Enter brand ambassadors: people who already wield influence in your target market …Read » Views: 597
on March 1, 2013
When you’re running a small business, there never seems to be enough time in a day, yet your to-do list — and the stress that accompanies it — is endless. Although organizing your office may seem like a task you can’t possibly squeeze into your schedul…Read » Views: 439
on February 12, 2013
Building trust with vendors and partners, strengthening loyalty among existing customers, and recruiting and retaining employees are all critical to growing your small business. As its owner, you are the face of many — if not all — of these efforts. Purpos…Read » Views: 439
on February 1, 2013
With the changes in the Affordable Care Act, employers are focusing increasingly on wellness and prevention in the workplace, according to HealthCare.gov.
Regardless of whether you offer health insurance to your employees, you can support wellness in the wor…Read » Views: 476
on December 18, 2012
Regardless of your religious affiliation or spiritual beliefs, there are benefits to bringing a kind of Zen to the way you approach business.
Here are four ways to integrate a “Buddha mentality” into your entrepreneurial endeavors:
1. Remove yourself fro…Read » Views: 462