Stephanie Taylor Christensen
on April 23, 2013
Can Twitter boost your business?
The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through regular and sponsored tweets.
Yet most small-business …Read » Views: 141
on March 25, 2013
You have a vision for growing your small business, but you’re coming up short on the cash you need to make it happen. Perhaps online pawning and personal asset lending can help you.
In this new trend, internet-based providers offer low-interest, short-term…Read » Views: 208
on March 12, 2013
Word of mouth and direct referrals can build your customer base, but even your most loyal supporters may not have enough marketing clout to help you gain the attention you need. Enter brand ambassadors: people who already wield influence in your target market …Read » Views: 233
on March 1, 2013
When you’re running a small business, there never seems to be enough time in a day, yet your to-do list — and the stress that accompanies it — is endless. Although organizing your office may seem like a task you can’t possibly squeeze into your schedul…Read » Views: 162
on February 12, 2013
Building trust with vendors and partners, strengthening loyalty among existing customers, and recruiting and retaining employees are all critical to growing your small business. As its owner, you are the face of many — if not all — of these efforts. Purpos…Read » Views: 169
on February 1, 2013
With the changes in the Affordable Care Act, employers are focusing increasingly on wellness and prevention in the workplace, according to HealthCare.gov.
Regardless of whether you offer health insurance to your employees, you can support wellness in the wor…Read » Views: 182
on December 18, 2012
Regardless of your religious affiliation or spiritual beliefs, there are benefits to bringing a kind of Zen to the way you approach business.
Here are four ways to integrate a “Buddha mentality” into your entrepreneurial endeavors:
1. Remove yourself fro…Read » Views: 166
on November 30, 2012
Every time an employee gets sick, the symptoms last for five to six days — and he or she takes anywhere from four to 40 hours off work, according to the Centers for Disease Control and Prevention. With the 2012-2013 cold and flu season under way (and here to…Read » Views: 183