Stephanie Taylor Christensen
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on November 9, 2012
We don’t need to tell you that owning a small business can be stressful. You’ve probably had more than your fair share of sleepless nights, early morning wake-up calls, and weekends focused on work instead of play. But being an entrepreneur doesn’t have …Read » Views: 245
on October 9, 2012
You’ve developed a social media strategy, built a fan base for your company’s Facebook page, and promoted your online presence in your marketing materials, too. So, how do you motivate people to share more of your Facebook activity?
Here are five simple w…Read » Views: 508
on September 11, 2012
Build big. Go fast. Invest heavily. And fly by the seat of your pants. It’s been the American way for business for decades, and much of the time, it’s worked. But it’s just as often led companies into disaster, too.
Eric Ries attempts to shift this paradigm w…Read » Views: 373
on August 13, 2012
Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities — for…Read » Views: 294
on August 8, 2012
Do you spend more time justifying, worrying about, or haggling with customers over price than on demonstrating your actual value? If the answer is “yes,” it’s time to go back to the drawing board — no matter how long you’ve been in business — and f…Read » Views: 427
on July 19, 2012
Consumers’ increasing dependence on mobile apps and technologies to handle everyday tasks is good news for small-business owners. Smartphones and tablets not only allow you to take advantage of cost-effective mobile search and banner ads (and use SMS to tar…Read » Views: 247
on May 22, 2012
In the past, small-business owners seeking public-relations opportunities had two choices: Hire a professional or agency, or act as an ad hoc PR manager amid other entrepreneurial tasks.
Both avenues came at a cost, in the form of time, money, or both. Today,…Read » Views: 256
on April 30, 2012
Running a small business often requires shifting your competitive spirit into overdrive. But there can be equal value in stopping for a moment to offer advice and guidance to your peers, particularly new entrepreneurs who want to join you on the fast track, bu…Read » Views: 260