iStock_000013466784XSmall-300x218.jpg

4 Ways a "Buddha Mentality" Can Build Your Business

Posted In TRENDS

Regardless of your religious affiliation or spiritual beliefs, there are benefits to bringing a kind of Zen to the way you approach business. Here are four ways to integrate a “Buddha mentality” into your entrepreneurial endeavors: 1. Remove yourself from the equation. In The Four Agreements, author Don Miguel Ruiz outlines four foundations to enlightened [...]
iStock_000021818790XSmall-300x204.jpg

4 Ways to Reduce Employee Sick Days

Posted In EMPLOYEES

Every time an employee gets sick, the symptoms last for five to six days — and he or she takes anywhere from four to 40 hours off work, according to the Centers for Disease Control and Prevention. With the 2012-2013 cold and flu season under way (and here to stay until May), it’s in your [...]
iStock_000021672424XSmall-300x199.jpg

5 Ways to Beat Stress Naturally

Posted In EMPLOYEES

We don’t need to tell you that owning a small business can be stressful. You’ve probably had more than your fair share of sleepless nights, early morning wake-up calls, and weekends focused on work instead of play. But being an entrepreneur doesn’t have to mean being on edge all of the time. Here are five [...]
iStock_000021601456XSmall-300x178.jpg

5 Ways to Increase Your 'Shares' on Facebook

Posted In MARKETING

You’ve developed a social media strategy, built a fan base for your company’s Facebook page, and promoted your online presence in your marketing materials, too. So, how do you motivate people to share more of your Facebook activity? Here are five simple ways to get your fans to share more content from your Facebook page. [...]
the-lean-startup-book-300x488.jpg

How "The Lean Startup" Method Is Changing Small Business

Build big. Go fast. Invest heavily. And fly by the seat of your pants. It's been the American way for business for decades, and much of the time, it's worked. But it's just as often led companies into disaster, too. Eric Ries attempts to shift this paradigm with his book The Lean Startup, which is [...]
3-times-the-stress.jpg

The Modern Small-Business Owner

Posted In TRENDS

Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities — for entrepreneurs. In an effort to gauge the greatest concerns of small-business owners today, Intuit compiled [...]
iStock_000008796356XSmall-300x223.jpg

How to Beat Lower-Priced Competition

Posted In MARKETING

Do you spend more time justifying, worrying about, or haggling with customers over price than on demonstrating your actual value? If the answer is “yes,” it’s time to go back to the drawing board — no matter how long you’ve been in business — and figure out what your company stands for, says Terence Kam, [...]
Myths-Teaser-300x300.png

3 Reasons to Start Accepting Mobile Payments

Consumers’ increasing dependence on mobile apps and technologies to handle everyday tasks is good news for small-business owners. Smartphones and tablets not only allow you to take advantage of cost-effective mobile search and banner ads (and use SMS to target users while they’re right around the corner), but they also make it easy and affordable for [...]
Advertisement