Stephanie Taylor Christensen
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on January 16, 2012
If you’d only known then what you know now, you would have done a few things differently, right? As the saying goes, “hindsight is 20/20″ — and perhaps your small business would have gotten off to better start if you’d had broader perspective.
To help bud…Read » Views: 331
on December 6, 2011
You’re hosting an office holiday party to celebrate the company’s recent success and enter 2012 on a high note. Like any business event, you’ll want to plan carefully to ensure it’s a hit (and not a fiasco). Here are four tips for keeping the festiviti…Read » Views: 220
on November 30, 2011
Can’t afford TV advertising to drive sales? Don’t fret: A recent survey of 100,000 American households shows that store signs rank second, beating other media, in determining where shoppers will buy. Here are four tips for making an impact with your busine…Read » Views: 305
on November 28, 2011
Email provides an excellent means of multitasking and exchanging information quickly, but it isn’t always the most effective way to conduct business. Here are four reasons to pick up the phone instead of sending email.
You’ll build key relationships. Re…Read » Views: 295
on November 28, 2011
Many entrepreneurs strike out on their own early in life, but Jonathan Fields isn’t one of them. Fields began his career as a tough-as-nails hedge fund lawyer at a Manhattan mega-firm. Despite his professional success, he felt unfulfilled. So, he traded his …Read » Views: 279
on November 17, 2011
Google+, which debuted this summer as a web-sharing tool and social network for personal use, is now available to businesses, too. Creating a Google+ page is a relatively easy endeavor that could create social-media marketing opportunities for your small enter…Read » Views: 405
on November 9, 2011
Do you use Gmail? Your email account is about to get a makeover. Google is transitioning all user accounts a “cleaner, more modern” interface design in the coming weeks. If you’re chomping at the bit to convert now, simply log in and click on the “Sw…Read » Views: 335
on November 4, 2011
When employees or vendors drop the ball on business matters, your instinct may be to place blame on those responsible for your resulting stress and frustration. But shifting your leadership ideology to one that accepts the blame and gives credit to others may …Read » Views: 215