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How to Set Customer Expectations

Posted In MARKETING

Conventional wisdom has it that unhappy customers are far more likely than happy ones to tell others about their experiences. This axiom seems to ring true now more than ever: According to a recent study by marketing research firm Colluquy, 75 percent of people are inclined to share negative experiences they have with companies. This [...]
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How to Retain Daily Deal Customers

Posted In MARKETING

Daily deals like Groupon have become a common marketing tool for small businesses looking to find new customers and build their brand.  But how do you transform those discount shoppers into regulars who are willing to pay full price? Jim Moran, co-founder of Yipit , a site that recommends and aggregates the best daily deal [...]
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Jason Falls on Social Media without the B.S.

Jason Falls is a social media expert, founder of the consultancy Social Media Explorer, and co-author of No Bullshit Social Media: The All-Business No-Hype Guide to Social Media Marketing. By offering straightforward explanations of how social media can accomplish what businesses want — growth and more money — Falls has carved out a niche in [...]
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How to Make Your Job More Mobile

Posted In TRENDS

Perhaps you became an entrepreneur, at least in part, thinking you’d have more freedom and control over your work schedule. Perhaps you’ve since discovered that sneaking away from the office is even harder to pull off now that you’re running the show. However, it isn’t impossible — and finding a way to free yourself, even [...]
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What You Can Learn from Back to School Marketing

Posted In MARKETING

Back to school is big business, representing the second largest consumer spending event outside of the holidays, according to The National Retail Federation (NRF). The best news for small business owners is that you don’t have to actually be in the back to school market to piggyback on this cash cow. Here’s how you can [...]
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Why (and How) to Make Business More Fun

Posted In EMPLOYEES

If you want work to feel less like job, act like it. Here are four reasons it pays to infuse more fun into your business, and a few ways to do it. Reduce stress. To be a successful entrepreneur, your heart and soul have to be committed to your business. Making work fun will give [...]

What to Think About When a Bigger Company Offers to Buy Your Business

Building a small business and raising a child are similar endeavors. You invest your heart and soul into nurturing them, they can be all-consuming, they have ups and downs, and they involve a lot of trial and error.  Ultimately, they become a part of who you are, and you're invested in their present -- and [...]
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Make Your Sponsorship Pay for Itself

Posted In MARKETING

Local events are always in need of sponsors, and they can be a great way to increase brand awareness and exposure for your small business.  But, like all marketing tactics, potential sponsorship agreements require strategic evaluation to determine whether you’ll see a benefit from your investment. Here are four ways to get the most out [...]
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