Stephanie Taylor Christensenhttp://www.stephanietaylorchristensen.com
Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.
on September 21, 2011
Conventional wisdom has it that unhappy customers are far more likely than happy ones to tell others about their experiences. This axiom seems to ring true now more than ever: According to a recent study by marketing research firm Colluquy, 75 percent of peopl…Read » Views: 2,054
on September 12, 2011
Daily deals like Groupon have become a common marketing tool for small businesses looking to find new customers and build their brand. But how do you transform those discount shoppers into regulars who are willing to pay full price?
Jim Moran, co-founder of…Read » Views: 1,898
on August 26, 2011
Jason Falls is a social media expert, founder of the consultancy Social Media Explorer, and co-author of No Bullshit Social Media: The All-Business No-Hype Guide to Social Media Marketing. By offering straightforward explanations of how social media can accomp…Read » Views: 1,837
on August 24, 2011
Perhaps you became an entrepreneur, at least in part, thinking you’d have more freedom and control over your work schedule. Perhaps you’ve since discovered that sneaking away from the office is even harder to pull off now that you’re running the show. Ho…Read » Views: 1,895
on August 19, 2011
Back to school is big business, representing the second largest consumer spending event outside of the holidays, according to The National Retail Federation (NRF). The best news for small business owners is that you don’t have to actually be in the back to …Read » Views: 1,726
on August 11, 2011
If you want work to feel less like job, act like it. Here are four reasons it pays to infuse more fun into your business, and a few ways to do it.
Reduce stress. To be a successful entrepreneur, your heart and soul have to be committed to your business. Maki…Read » Views: 1,786
on August 9, 2011
Building a small business and raising a child are similar endeavors. You invest your heart and soul into nurturing them, they can be all-consuming, they have ups and downs, and they involve a lot of trial and error. Ultimately, they become a part of who you …Read » Views: 1,652
on August 1, 2011
Local events are always in need of sponsors, and they can be a great way to increase brand awareness and exposure for your small business. But, like all marketing tactics, potential sponsorship agreements require strategic evaluation to determine whether you…Read » Views: 1,871