Susan Gunelius

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    15 Free Twitter Apps and Tools for Better Small Business Marketing

    by on March 24, 2011

    If you use Twitter for marketing (and you should, or you’re missing a huge opportunity to connect with existing customers, prospective customers, and influencers), then you know there are a few drawbacks to it: Twitter can take up a lot of time, and it can be …

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    15 Best Android Apps for Small Businesses

    by on March 23, 2011

    The Android App Market might not get the same kind of publicity that the iPhone App Store does, but if you use an Android smartphone device, you can find just as many amazing apps to manage your small business as iPhone users can. You just need to know how to …

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    50 Essential iPad Apps for Small Business

    by on March 11, 2011

    UPDATE: Get our all-new, refreshed list of 50 Essential Small Business iPad Apps for 2012!

    Apple’s iPad is quickly becoming the must-have tool for businesspeople who want to run their companies and do their jobs on-the-go. Thanks to the many free and affordab…

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    How to Be Like Zappos in 3 Easy Steps

    by on March 4, 2011

    There was a time, not so long ago, when online shoppers would think of shoes, they would think of Zappos. Today, when online shoppers think of amazing customer service, they think of Zappos. There is a very simple reason for Zappos’ success in owning “customer…

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    10 Free Tools For Marketing Your Business Online

    by on February 21, 2011

    There are hundreds of free tools that you can use to market your business online, but the trick can be figuring out where to start and which tools to use first. When it comes to leveraging the power of the social web to build your brand and business, at the ve…

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    Web Design Tips for Niche Audiences

    by on February 11, 2011

    No two customers are alike, but some customer segments can really represent a lot of variety. How your website is designed can really make or break your sales efforts, depending on how the niche audiences you target perceive it.

    Consider your niche, then eval…

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    How to Get Your Press Releases to Spread Online

    by on February 9, 2011

    Generating publicity for your business through press releases requires two key steps: Writing your press releases well and distributing your press releases smartly. We covered the first part recently, now we turn our attention to the second, looking at both fr…

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    How to Write a Press Release the Right Way

    by on February 4, 2011

    Writing a press release is unlike other forms of marketing communications. That’s because a press release is not a direct marketing tool. It’s an indirect marketing tool that helps you promote your business by spreading interesting news about your company. The…

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