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15 Free Twitter Apps and Tools for Better Small Business Marketing

Posted In MARKETING

If you use Twitter for marketing (and you should, or you're missing a huge opportunity to connect with existing customers, prospective customers, and influencers), then you know there are a few drawbacks to it: Twitter can take up a lot of time, and it can be difficult to measure the results of your efforts. Fortunately, [...]
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15 Best Android Apps for Small Businesses

Posted In TECHNOLOGY

The Android App Market might not get the same kind of publicity that the iPhone App Store does, but if you use an Android smartphone device, you can find just as many amazing apps to manage your small business as iPhone users can. You just need to know how to find them. Search no further, [...]
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50 Essential iPad Apps for Small Business

Posted In SOCIAL MEDIA

UPDATE: Get our all-new, refreshed list of 50 Essential Small Business iPad Apps for 2012! Apple's iPad is quickly becoming the must-have tool for businesspeople who want to run their companies and do their jobs on-the-go. Thanks to the many free and affordable iPad apps, you're no longer tied to your office to get your [...]
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How to Be Like Zappos in 3 Easy Steps

Posted In BUSINESS PROFILES

There was a time, not so long ago, when online shoppers would think of shoes, they would think of Zappos. Today, when online shoppers think of amazing customer service, they think of Zappos. There is a very simple reason for Zappos' success in owning "customer service" in consumers' minds, and that is branding. Zappos has [...]
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10 Free Tools For Marketing Your Business Online

Posted In MARKETING

There are hundreds of free tools that you can use to market your business online, but the trick can be figuring out where to start and which tools to use first. When it comes to leveraging the power of the social web to build your brand and business, at the very least you need a [...]
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Web Design Tips for Niche Audiences

Posted In MARKETING

No two customers are alike, but some customer segments can really represent a lot of variety. How your website is designed can really make or break your sales efforts, depending on how the niche audiences you target perceive it. Consider your niche, then evaluate these five areas of your company's website to determine if you're [...]
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How to Get Your Press Releases to Spread Online

Posted In MARKETING

Generating publicity for your business through press releases requires two key steps: Writing your press releases well and distributing your press releases smartly. We covered the first part recently, now we turn our attention to the second, looking at both free and paid ways that you can spread your content across the web in an [...]
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How to Write a Press Release the Right Way

Posted In MARKETING

Writing a press release is unlike other forms of marketing communications. That's because a press release is not a direct marketing tool. It's an indirect marketing tool that helps you promote your business by spreading interesting news about your company. The biggest mistake you can make in writing a press release is to create a [...]
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