Susan Johnston

Susan Johnston is a business writer for Intuit and is passionate about solving small business problems.

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    San Francisco Skateboarding Business Is on a Roll

    by on November 15, 2013

    Thuy Nguyen and her husband, Shawn Connolly (both pictured), started San Francisco Skate Club in 2007 to nurture children’s creativity and confidence through skateboarding. The company’s summer and after-school programs encourage kids ages 8 to 13 to forge…

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    Drive Holiday Sales With a Men's Panic Party

    by on October 28, 2013

    Male shoppers are notorious for waiting until the last minute to buy holiday gifts. Savvy jewelers and other retailers can turn this habit into sales — and help men choose the perfect gift for their spouses or partners — by hosting a men’s panic party.

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    Mitchell Weiss on Avoiding Money Mistakes

    by on September 3, 2013

    Many professionals become small-business owners because they’re passionate about a particular idea or want to escape the corporate grind, not because they understand the financial aspects of running a company.

    Mitchell Weiss, an adjunct professor of finance…

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  • Tips for Integrating Social Media and E-Commerce

    by on August 16, 2013

    When Jessica Klein, director of e-commerce at Carol’s Daughter, sought to grow the company’s social media presence, she didn’t have many internal resources to devote to the job. So Carol’s Daughter, a seller of beauty products, partnered with ShopSocia…

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    5 Ways Retailers Can Prepare for Sales-Tax Holidays

    by on July 23, 2013

    Unless your store caters to warm-weather activities, you may notice a drop-off in business in the summertime when people go away for vacation, spending less time shopping and more time relaxing.

    “Part of the challenge of the summertime in particular is it’s r…

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    5 Things Small Businesses Should Know About Service Dogs

    by on July 8, 2013

    Under the Americans with Disabilities Act, U.S. businesses that serve the public are generally required to let service dogs go anywhere on the premises that customers are typically allowed, with few exceptions. Failure to comply could cost your company serious…

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    Bill McBean on the Facts of Business Life

    by on March 8, 2013

    Bill McBean built one of the most profitable General Motors dealerships in Saskatchewan, Canada. He later helped turn around an underperforming auto dealership in Corpus Christi, Texas. Now he runs McBean Partners, a family-owned investment company, and freque…

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    Kathy Sidell on Living the American Restaurant Dream

    by on January 23, 2013

    Kathy Sidell grew up in a family of foodies. In 2005, the producer-turned-restaurateur opened the Metropolitan Club in Chestnut Hill, Mass. Since then, she’s expanded the upscale burger bar to four more locations.

    Sidell (pictured) also published a book in …

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