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10 Crafty Business Blogs Show How to Bolster a Brand

Posted In MARKETING

Websites like Etsy and Pinterest have been a boon to small businesses that sell handmade goods, and many craftspeople are bolstering their online presence by setting up their own blogs. Their posts give customers and fans insight into their creative processes, business challenges, and more. Here’s a look at 10 of the best of these [...]
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How Pinterest Drives One Jewelry Designer's Sales

Posted In BUSINESS PROFILES

In just a few months, Pinterest has gone from relative obscurity to surpassing Twitter, LinkedIn, and YouTube in referral traffic. Pinterest is still used mostly by consumers (particularly women in the Midwest and central U.S.), but some small-business owners are turning “pins” into profits. Beth Quinn, the Mesa, Ariz.-based jeweler behind Beth Quinn Designs, is [...]
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'Cash Mobs' Boost Local Businesses

Posted In LOCAL

To combat the onslaught of daily deals and big-box stores that are squeezing local merchants, consumers nationwide are banding together in groups known as “cash mobs.” A cash mob is similar to a flash mob, but instead of descending upon a public place to surprise onlookers with a “spontaneous” public performance, participants arrive en masse at [...]
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5 Ways to Save on Postage

Posted In GOING GREEN

Small business-owners who still rely on snail mail for marketing will feel the pinch once again Jan. 22 when the U.S. Postal Service’s new pricing takes effect. Anticipating the rate hike, the Intuit Small Business Blog asked Melissa Bradshaw, chief operating officer of PostcardMania and founder of the blog Mailing Services with Melissa, for a [...]
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5 Tips for Managing Seasonal Employees

Posted In EMPLOYEES

Seasonal employees can help keep your small business humming along during some of the busiest days of the year. But seasonal and full-time staffers don’t always integrate seamlessly. According to Deb Spicer, author of Power Teams: The New Square Root Model That Changes Everything, bringing in new people for the holidays can lead to some negative [...]
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F.A.C.E.: 4 Tips for Remembering Customers' Names

Posted In MARKETING

Remembering customers’ names may feel like a daunting task, but it can have a big impact on retention. Benjamin Levy, author of Remember Every Name Every Time, points to a dry cleaner in Westport, Conn., that is legendary for remembering people’s names from the moment they walk in the door. "They've been in business for [...]
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Mark Johnson on Building Customer Loyalty

Posted In LEADERSHIP PROFILES

Small businesses have what seems like a million potential strategies for building customer loyalty — Facebook, Twitter, online deals, and smartphone apps, to name a few — but many wonder why their approaches aren't working. Mark Johnson (pictured), president and CEO of Loyalty360: The Loyalty Marketer’s Association, says it all comes back to the three [...]
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Entrepreneur Jim Kukral on Crowdsourcing His Book Advance

Posted In LEADERSHIP PROFILES

Marketing consultant Jim Kukral (pictured) had already published a book the traditional way when he decided to try self-publishing. “Being a marketer and an entrepreneur, I can’t wait nine months to have a new piece of content come out,” he says. But instead of doing all the work upfront and hoping to earn money later, [...]
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