Susan Johnston

Susan Johnston is a business writer for Intuit and is passionate about solving small business problems.

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    The Truth About Dogs in the Office

    by on March 25, 2011

    Take Your Dog to Work Day occurs each June; however, some businesses operate dog-friendly offices and welcome these four-legged friends on a regular basis. “Happy employees work more productively,” explains Gary Cassera, owner of the South Jersey-based dog…

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    For This Teenpreneur, Running a Jewelry Business is a "Snap"

    by on March 22, 2011

    Maddie Bradshaw came up with the idea for Snap Caps and M3 Girl Designs when she was 10 years old. Now 15, Maddie teamed up with her mom and 11-year-old sister Margot to turn her idea for cute, colorful bottle cap necklaces into a growing business that sells 5…

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    5 Tips to Ensure Your Website Gets Found

    by on March 21, 2011

    “If you build it they will come” rarely applies to small business websites. That’s why we talked to Roger Mendoza, an Intuit web advisor, on strategies for getting found on Google and other search engines. Read on for Mendoza’s expert tips.

    Choose your d…

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    How One Austin Designer Fashioned a Business Through Collaboration

    by on March 8, 2011

    In anticipation of South by Southwest, we caught up with Megan Summerville of Austin’s Sew Sister Lingerie. Summerville received a $30,000 “Love a Local Business” grant from Intuit last summer, enabling her to team up with several local designers and ope…

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    Eco Entrepreneur Makes Green Through Etsy

    by on March 3, 2011

    Since Etsy.com’s launch in 2005, the online marketplace has been helping connect crafters and indie entrepreneurs with like-minded consumers. The site also maintains an active Twitter presence (@Etsy). While Etsy embraces crafters and artists of all kinds, e…

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    Wedding Dresses and Web Development: One Couple's Balancing Act

    by on February 14, 2011

    Starting a business with your significant other is challenging enough, but Brett Buchanan and Anne Kiel Buchanan did it while planning their wedding.

    As a jewelry-maker, Anne has sold custom rings and other items through online marketplaces like Etsy. Brett, …

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