Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.
on October 23, 2012
The ability to communicate well can greatly influence the success of your small business. Communication skills are needed to attract new customers, keep existing ones, convince investors to commit, and negotiate contracts and deals.
Experts assert that 85 per…Read » Views: 326
on October 10, 2012
Two-thirds of the credit applications submitted by business owners in New York’s Tri-State Area were denied in 2011, according to the Small Business Borrowers Poll released by the Federal Reserve Bank of New York. Among those whose loans were approved, only 13…Read » Views: 251
on September 28, 2012
For some small-business owners, marketing themselves and their work is as painful an experience as a math major having to write an English term paper. But the reality is, if you own a company — and want it to succeed — you have to tell people about it.
Fo…Read » Views: 216
on September 18, 2012
Merriam-Webster defines micromanagers as people who “manage especially with excessive control or attention to details” or “direct or conduct the activities of a group or an enterprise by micromanaging them.”
Most entrepreneurs understand (at least o…Read » Views: 437
on August 31, 2012
A 5 percent increase in customer retention can result in a 25 to 95 percent increase in company profits, Marketing and Selling to the 50+ reports. And one of the best ways to retain customers is to keep in touch with them after the sale.
Here are five ways …Read » Views: 484
on August 29, 2012
By 2016, consumers will spend $327 billion — yes, that’s a “B” — a year for online products, which is about $125 billion more than they do now, according to Forrester Research. That’s a lot of sales, and savvy webmasters want to know how to get the…Read » Views: 377
on August 21, 2012
In a tough economy, some small-business owners try to boost sales by rethinking their marketing campaigns, while others concentrate on increasing customer loyalty. Yet they often overlook opportunities for growth in their own products or services.
Jeffrey W. …Read » Views: 292
on August 20, 2012
If you’ve ever talked to business owners who’ve dealt with embezzlement, you likely detected their astonishment that the perpetrator was someone they trusted. That’s what makes the crime so heinous. Yet it’s a real threat that few entrepreneurs know mu…Read » Views: 260