Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

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    5 Tips for Communicating Well (and Increasing Sales)

    by on October 23, 2012

    The ability to communicate well can greatly influence the success of your small business. Communication skills are needed to attract new customers, keep existing ones, convince investors to commit, and negotiate contracts and deals.

    Experts assert that 85 per…

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    How to Ask Friends and Family for a Business Loan

    by on October 10, 2012

    Two-thirds of the credit applications submitted by business owners in New York’s Tri-State Area were denied in 2011, according to the Small Business Borrowers Poll released by the Federal Reserve Bank of New York. Among those whose loans were approved, only 13…

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    How to Market Your Business if You Hate Marketing

    by on September 28, 2012

    For some small-business owners, marketing themselves and their work is as painful an experience as a math major having to write an English term paper. But the reality is, if you own a company — and want it to succeed — you have to tell people about it.

    Fo…

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    Are You a Micromanager? Here’s How to Tell (and Why You Should Change)

    by on September 18, 2012

    Merriam-Webster defines micromanagers as people who “manage especially with excessive control or attention to details” or “direct or conduct the activities of a group or an enterprise by micromanaging them.”

    Most entrepreneurs understand (at least o…

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    5 Ways to Keep in Touch with Customers after the Sale

    by on August 31, 2012

    A 5 percent increase in customer retention can result in a 25 to 95 percent increase in company profits, Marketing and Selling to the 50+ reports. And one of the best ways to retain customers is to keep in touch with them after the sale.

    Here are five ways …

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    4 Ways to Make People Want to Buy Your Online Products

    by on August 29, 2012

    By 2016, consumers will spend $327 billion — yes, that’s a “B” — a year for online products, which is about $125 billion more than they do now, according to Forrester Research. That’s a lot of sales, and savvy webmasters want to know how to get the…

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    How to Improve Your Product or Service

    by on August 21, 2012

    In a tough economy, some small-business owners try to boost sales by rethinking their marketing campaigns, while others concentrate on increasing customer loyalty. Yet they often overlook opportunities for growth in their own products or services.

    Jeffrey W. …

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    What You Need to Know (and Do) about Embezzlement

    by on August 20, 2012

    If you’ve ever talked to business owners who’ve dealt with embezzlement, you likely detected their astonishment that the perpetrator was someone they trusted. That’s what makes the crime so heinous. Yet it’s a real threat that few entrepreneurs know mu…

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