Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

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    How to Market Your Business if You Hate Marketing

    by on September 28, 2012

    For some small-business owners, marketing themselves and their work is as painful an experience as a math major having to write an English term paper. But the reality is, if you own a company — and want it to succeed — you have to tell people about it.

    Fo…

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    Are You a Micromanager? Here’s How to Tell (and Why You Should Change)

    by on September 18, 2012

    Merriam-Webster defines micromanagers as people who “manage especially with excessive control or attention to details” or “direct or conduct the activities of a group or an enterprise by micromanaging them.”

    Most entrepreneurs understand (at least o…

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    5 Ways to Keep in Touch with Customers after the Sale

    by on August 31, 2012

    A 5 percent increase in customer retention can result in a 25 to 95 percent increase in company profits, Marketing and Selling to the 50+ reports. And one of the best ways to retain customers is to keep in touch with them after the sale.

    Here are five ways …

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    4 Ways to Make People Want to Buy Your Online Products

    by on August 29, 2012

    By 2016, consumers will spend $327 billion — yes, that’s a “B” — a year for online products, which is about $125 billion more than they do now, according to Forrester Research. That’s a lot of sales, and savvy webmasters want to know how to get the…

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    How to Improve Your Product or Service

    by on August 21, 2012

    In a tough economy, some small-business owners try to boost sales by rethinking their marketing campaigns, while others concentrate on increasing customer loyalty. Yet they often overlook opportunities for growth in their own products or services.

    Jeffrey W. …

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    What You Need to Know (and Do) about Embezzlement

    by on August 20, 2012

    If you’ve ever talked to business owners who’ve dealt with embezzlement, you likely detected their astonishment that the perpetrator was someone they trusted. That’s what makes the crime so heinous. Yet it’s a real threat that few entrepreneurs know mu…

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    How to Convert a New Customer into a Repeat Customer

    by on August 16, 2012

    Acquiring a new customer is six to seven times more costly than retaining an existing one, reports Flowtown, a company that specializes in small-business marketing strategies, tools, and tactics. Thus, it makes sense to spend a significant part of your marketi…

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    7 Ways to Make Your Business Blog More Readable

    by on March 13, 2012

    Businesses that blog attract 55 percent more visitors to their websites, a study by HubSpot shows. But with more than 164 million blogs competing for people’s attention, yours had better stand out. Here are seven ways to ensure that your content isn’t lost…

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