Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

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    9 Tax Scams That Could Hurt Your Business in 2015

    by on April 1, 2015

    The IRS recently released its list of tax scams for 2015, nine of which have implications for small-business owners. Be on guard against these scams this tax season.
    1. Phone Scams
    If your business receives an aggressive and threatening phone call from someo…

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    How to Make Your Small Business Ready to be Acquired

    by on March 31, 2015

    When selling your business, it’s important to look at it through potential buyers’ eyes to achieve the best possible deal. We spoke to Kerri Salls, exit strategist, managing director at This Way Out Group LLC, and author of Harvest Your Wealth to find out how …

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    How to Increase Your Average Sale for Better Profitability

    by on March 30, 2015

    Increasing the amount of your average sale is one of the easiest ways to increase your overall sales, and it doesn’t take a big marketing budget or significant investment to do it. We spoke to Doug Fleener, president and managing partner of Dynamic Experiences…

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    How to Use Split Testing to Improve Your Online Sales

    by on March 27, 2015

    In order to run a profitable business, website owners need to constantly test and improve it to increase their conversion rate and sales. One method of doing that is to conduct split testing. Here is a brief primer on what it is, how to do it, and where to fin…

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    How to Plan an Exit Strategy for Your Small Business

    by on March 27, 2015

    Ask most business owners about their exit strategy, and you’re likely to get a blank stare in return. That’s because the last thing on their minds is often when and how they’ll leave a business that they’re concentrating on making as successful as they can. Bu…

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    How to Manage Cash Flow in a Seasonal Business

    by on March 26, 2015

    Most of the standard rules for managing cash flow fly out the window when it comes to seasonal businesses. So if you rely on a certain time of the year for all your profits but don’t understand the rules for seasonal cash-flow management, your business could s…

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    Is Your Startup in Danger of These 5 Cash Flow Busters?

    by on March 25, 2015

    Managing cash flow is important for business owners in the startup phase because they will experience many financial issues and concerns that established businesses do not. But many entrepreneurs aren’t prepared for the challenge, and 90 percent of small busin…

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    What You Need to Know About Hiring Seasonal Employees

    by on March 24, 2015

    Summer is right around the corner, and if you own a seasonal business, you are probably already thinking about increasing your staff in the months to come. But hiring seasonal employees can be a challenge if you don’t know the ins and outs of the process. Here…

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