Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.
on September 18, 2012
Merriam-Webster defines micromanagers as people who “manage especially with excessive control or attention to details” or “direct or conduct the activities of a group or an enterprise by micromanaging them.”
Most entrepreneurs understand (at least o…Read » Views: 198
on August 31, 2012
A 5 percent increase in customer retention can result in a 25 to 95 percent increase in company profits, Marketing and Selling to the 50+ reports. And one of the best ways to retain customers is to keep in touch with them after the sale.
Here are five ways …Read » Views: 204
on August 29, 2012
By 2016, consumers will spend $327 billion — yes, that’s a “B” — a year for online products, which is about $125 billion more than they do now, according to Forrester Research. That’s a lot of sales, and savvy webmasters want to know how to get the…Read » Views: 165
on August 21, 2012
In a tough economy, some small-business owners try to boost sales by rethinking their marketing campaigns, while others concentrate on increasing customer loyalty. Yet they often overlook opportunities for growth in their own products or services.
Jeffrey W. …Read » Views: 150
on August 20, 2012
If you’ve ever talked to business owners who’ve dealt with embezzlement, you likely detected their astonishment that the perpetrator was someone they trusted. That’s what makes the crime so heinous. Yet it’s a real threat that few entrepreneurs know mu…Read » Views: 130
on August 16, 2012
Acquiring a new customer is six to seven times more costly than retaining an existing one, reports Flowtown, a company that specializes in small-business marketing strategies, tools, and tactics. Thus, it makes sense to spend a significant part of your marketi…Read » Views: 135
on March 13, 2012
Businesses that blog attract 55 percent more visitors to their websites, a study by HubSpot shows. But with more than 164 million blogs competing for people’s attention, yours had better stand out. Here are seven ways to ensure that your content isn’t lost…Read » Views: 114
on March 8, 2012
The Dollar Shave Club — surely you’ve heard of it by now. (And if not, check out the video embedded below.) Co-owners Michael Dubin and Mark Levine raised $1 million in venture capital, then watched as their irreverent marketing video went viral in 2 days …Read » Views: 109