Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

  • loss leaders

    The Art of Using Loss Leaders to Attract New Business

    by on November 3, 2014

    What if we told you it’s possible to increase your sales by offering products at or below cost? That’s the idea behind “loss leaders,” which are products that are deeply discounted simply to attract new business. The strategy involves more than just slapping…

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  • Bankruptcy

    Everything You Need to Know About Small Business Bankruptcy

    by on October 29, 2014

    It’s every business owner’s worst-case scenario: reaching the point where you can no longer meet your monthly expenses and have no other way out. At this juncture, many business owners decide their only option is to file bankruptcy. If you’re thinking a…

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  • debt

    Does Your Business Have Too Much Debt? Here’s What to Do

    by on October 27, 2014

    One of the easiest ways for a business to get into financial trouble is to take on too much debt. That’s especially true when the economy is stagnant and there aren’t enough sales to compensate for the extra debt load. Before the crash, many business owner…

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  • budget

    How to Create a Marketing Budget

    by on October 23, 2014

    When it comes to marketing your company, the old adage that says it takes money to make money is often true. After all, if you don’t allocate some funds toward getting the word out about your business, how will people know it exists? But rather than taking a…

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  • sales forecast

    How to Forecast Your Revenue

    by on October 15, 2014

    If you plan to apply for a small-business loan, you’ll need to prepare a detailed revenue forecast before lenders will consider your request. But this type of report will also provide some much needed information that will help you know when you can afford t…

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  • Halloween homemade gingerbread cookies

    4 Ways to Get Free Halloween Publicity for Your Business

    by on October 14, 2014

    Certain holidays offer opportunities for small-business publicity that other times don’t. Halloween is one occasion where parents all over the nation look for unusual events for their children to enjoy. But it’s not just for kids. The holiday and its relat…

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  • cash-100-bills-loose.jpg

    How Supplier Financing Works

    by on October 13, 2014

    Alternative financing is a hot topic these days because of the tight squeeze banks have put on small-business funding. Many business owners have had no choice but to look for financing elsewhere. And one option that many people don’t consider is supplier fin…

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  • breakeven

    How to Perform a Break-Even Analysis

    by on October 9, 2014

    Wouldn’t it be great if you could predict when your business would begin to pay for itself? Or if you knew how to set your prices to help determine when you’ll break even? The good news is, you can. A break-even analysis is a great tool for startups and ex…

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