Tere Bracco

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    Finding Big-City Success in a Small Town

    by on October 18, 2012

    Something about the town of Southern Pines, N.C., inspires small-business owners to find niche markets there and distinctive ways to serve them. Hirease, an employment screening company, is an excellent example.

    Hirease founders Heidi and Paul Dent used to l…

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    How a Dog Groomer Found Her Small-Business Niche

    by on August 14, 2012

    Small businesses are thriving in the historic town of Southern Pines, N.C., and their secret seems to be effective niche marketing. You can find innovative theater experiences, one-of-a-kind clothing, and specialty dog grooming — as well as community-wide pr…

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    Pay Your Nanny on the Company's Dime and Risk Jail Time

    by on August 7, 2012

    You couldn’t run your small business without your nanny. Heck, without her looking after the kids, you wouldn’t even be able to go to work. So, it makes sense to put her on the company’s payroll, right?

    Wrong. Your nanny is employed by your household, n…

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    3 Tips for Hiring Temporary Employees to Avoid Permanent Problems

    by on May 4, 2012

    It’s 5:18 a.m. and the phone rings. Your morning chef is on the line with awful news: She won’t be coming in to work today. Sick. Hungover. Won the lottery. Whatever the reason, it doesn’t matter. You have 350 guests arriving at 10 a.m. for a high-profil…

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