If you’re doing business in states other than your home state, you probably have to pay taxes there as well.
You probably know how to ramp up your print advertising for the holidays, but how about digital marketing? We asked digital marketing experts around the country for their best pro tips for using digital advertising this holiday season. Here’s what they said. Use Digital Promotions to Collect Leads for Future Sales “Contests and promotions continue [...]
Looking for something to supercharge your Black Friday sales? We put together 16 ideas to get off to a strong start. 1. If you can't compete on price, offer extra service: Maybe you can’t afford to discount your prices as much as the big-box store down the road, but what if you offer to deliver [...]
Small-business owners are constantly looking for new ways to reach potential customers without wasting money on people who will likely never buy. Why dump a bunch of money into reaching men if you're primarily a women's cosmetics retailer, for example? Digital marketing allows you to more directly target your audience than print advertising does, though it’s [...]
Shop.org, the National Retail Federation's digital retail arm, projects online sales to rise between 8 and 11 percent in the 2014-2015 holiday season.
2014 has been a big year for business apps. Many received significant updates to take advantage of Apple’s iOS 8 and iPhone 6 launch, while others are new to the market. Now is the perfect time to take a look at what you’re currently using and try some of the handy new mobile business apps [...]
One of the best tools you have as a small-business owner is information. In that vein, do you know how to go about initiating the process of selling your business? We asked three experts to weigh in on how to prepare for and execute a sale. Tony Calvacca is a Certified Business Intermediary for New [...]
As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget. We asked Facebook marketing experts to give us their expert tips on how to increasing your [...]