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13 Ways to Deal with a Difficult Customer

Posted In MARKETING

The squeaky wheel gets the grease, right? Some people approach conflict resolution with the goal of being as squeaky as humanly possible. Here’s how to handle this type of tough customer: 1. Don’t fight back. A loud, rude, or unruly customer may expect the same from you. Don’t take the bait: You’re likely to lose [...]
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8 Startup Ideas for Baby Boomers

Posted In STARTING A BUSINESS

Americans between the ages of 55 and 64 have a higher rate of entrepreneurial activity than those between the ages of 20 and 34, according to a study conducted by the Ewing Marion Kauffman Foundation, which is dedicated to small-business and entrepreneurial growth. Perhaps this is because these baby boomers recognize that their 81 million [...]
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Fact Sheet: Understanding Intellectual Property

Posted In TRENDS

Did you know that your brand has monetary value? Beyond the actual company, Coca-Cola as a brand is worth nearly $72 billion. Names, secret formulas, and inventions are all examples of intellectual property. Lawsuits related to IP disputes are widespread. As a result, you should take steps to protect the intellectual property associated with your [...]
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Looking for Help? Attend a Startup Weekend

Posted In EMPLOYEES

Have you heard about the Startup Weekend events going on around the world? There’s probably one coming to a city near you. If you’re an entrepreneur, a Startup Weekend event may be just what you need to validate your ideas, refine your business plan, and launch your company. What Is It? Startup Weekend is a [...]
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Business Documents: What to Keep and What to Toss

Posted In MONEY

Thanks to digital technology, record retention is easier and cheaper than ever before. Nevertheless, a lot of business still gets done using old-fashioned paper, and it is essential that you hold on to key business documents. As a small-business owner, you will accumulate plenty of these things. Some are important; others, not so much. Here's [...]

Cash-Only Business? Here's How to Avoid an Audit

Posted In INNER CIRCLE

Credit cards may be commonplace, but some small-business owners still prefer cold, hard cash. The SBA points out that cash-only businesses may cut down on invoicing and other overhead expenses, as well as fraud associated with credit cards. Cash transactions, however, do not leave much of an audit trail. This may be why cash-only businesses [...]
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24 Ways to Thank Your Customers and Employees

Posted In MARKETING

It’s almost Thanksgiving, but gestures of gratitude — especially those you extend to your customers and employees — should not be reserved for the month of November. Here are 24 ways to make people feel appreciated any time of the year. 1. Send a thank-you note. Emphasis here is on the word “note.” It’s easy [...]
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11 Black Friday Marketing Tips for Your Small Business

Posted In MARKETING

For many U.S. retailers, the day after Thanksgiving is the biggest shopping event of the year. As a small business, you may not be able to offer deep discounts like the big-box stores, but that doesn’t mean you can’t get your share of Black Friday gold. Here are nearly a dozen ways to get in [...]
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