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How to Protect Your Customer Data From Theft

Posted In TECHNOLOGY AND SECURITY

The recent Target data breach gave U.S. businesses of all sizes reason to think seriously about how well they’re protecting customer information. Any mishandling or theft of client records could damage a company’s reputation — or put it out of business altogether. How do you protect customer data in all of its forms, across platforms, [...]
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How to Find the Right Web-Hosting Service

Posted In MONEY

In order to display your company’s website, you’ll need to rent digital space from a web-hosting service. You could buy your own equipment instead, but that’s usually not a cost-effective option for small businesses: Maintaining an in-house server requires an IT professional, expensive software licensing, and an ongoing investment in infrastructure. Not sure where to [...]
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5 Apps to Enhance Your Business’s Facebook Fan Page

Posted In MARKETING

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive and engaging. Installing an app is easy. Here’s how: Go to your Facebook fan page. Click the arrow button to the right of your total [...]
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15 Ways to Cut Office Heating Costs

Posted In TRENDS

Winter came early this year. Before the season officially began Dec. 21, many cities across the U.S. had already experienced frigid temperatures, crippling ice storms, and heavy snowfall. The cold weather inevitably means higher heating bills for small businesses and keeping those costs from skyrocketing isn’t easy. Here are 15 ways to keep the warmth [...]
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6 Costly Winter Business Risks

Posted In EMPLOYEES

Everybody loves the first snowfall of the year, but winter also brings some challenges for many people. Some of those annoyances, from accidents to illness, can cost your small business money. Here are six winter-related risks and tips for mitigating them. 1. Flu — Flu season peaks in late January, according to the Centers for [...]
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How to Sell Your Small Business

Posted In MONEY

Are you thinking about selling your small business? The process can be stressful and complicated, but you can make it easier by asking — and answering — a few key questions before placing your company on the market. Is Your Business Sellable? First, you want to make sure that your business is sellable. Ask this [...]
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8 Ways to Better Manage Your Email

Posted In EMPLOYEES

How much time do you think you spend reading and answering emails? A 2012 report from the McKinsey Global Institute shows that 28 percent of the average workweek is spent on the task. If you work a standard 40-hour week, that’s nearly 600 hours a year. Sure, some of those emails may directly produce revenue. But most [...]
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Engaging Sports Fans Is Great for Business

Posted In MARKETING

Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your small business in on the action by using sports tie-ins in your advertising? According to the consulting company Catalyst, which published a fan-engagement study in [...]
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