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The Best Way to Tweet Images

Posted In MARKETING

You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those that do not. What’s more, a new report shows that how you tweet an image — either via a link or direct upload to Twitter [...]
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10 Tips for Selecting a Social Media Manager

Posted In EMPLOYEES

Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you have to invest. However, in terms of staying relevant, maintaining an online presence is often essential. Are your competitors gaining market share by harnessing the [...]
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9 Sales Tips From Dale Carnegie

Posted In MARKETING

What can the modern small-business owner learn from Dale Carnegie, a man who was born in 1888 and died in 1955? A lot, if you believe the many entrepreneurs, from MBA students to Fortune 500 CEOs, who still read his most famous book, How to Win Friends and Influence People. You see, Carnegie knew how to [...]
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Expert Advice on Working With Big Businesses

Posted In LEADERSHIP PROFILES

If you’re hoping to cater to corporate giants as prime customers, be careful what you wish for: Although large contracts generally help you move more inventory and enable you to hire new employees, the increased business may not necessarily lead to higher profits. The Intuit Small Business Blog asked Cynthia Kay (pictured), entrepreneur, speaker, and [...]
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Posting Fake Reviews for Your Business May Cost You

Posted In MARKETING

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; they’re writers for hire. But just because your competitors may engage in fraudulent practices, doesn’t mean you should. It’s both unethical and illegal. And law-enforcement [...]
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8 Essential Apps for Small Businesses

Posted In TECHNOLOGY

It’s a good problem to have, but it’s a problem nonetheless: With so many (think hundreds of thousands) mobile apps available, separating the useful from the useless can be a difficult task. To help you sift through them all, consider this list of eight essential apps for small businesses. GoToMeeting (Android, iOS; free) — If you’re [...]
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How to Help Your Child Start a Small Business

Posted In STARTING A BUSINESS

Perhaps you’ve heard of Tony Hsieh? He’s the founder of Zappos.com, an online retailer that sells more than $1 billion in shoes a year. It isn’t Hsieh’s first venture. His entrepreneurial debut, as a 12-year-old boy, was offering photo-buttons by mail. The enterprise netted him $100 per month and, more importantly, taught him how to run [...]
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Avoid These Common Grammatical Mistakes in Your Business Writing

Posted In MARKETING

Are you afraid to put anything in writing because you fear being cited by the grammar police? Proper English usage is essential when you’re marketing your company or your brand, but there is no reason to be afraid. If you correct even a few obvious errors before you pull the trigger, your missives will come [...]
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