Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion unique monthly visitors and reaches more adults ages 18 to 34 than any cable network. Users watch more than 6 billion hours of video each [...]
The popularity of offering employees a four-day workweek seems to ebb and flow, but it’s currently back in style, as recent articles by Forbes, CNNMoney, and even Patch.com suggest. A four-day workweek typically allows employees to put in 10 hours a day instead of eight, so that they fulfill their full-time commitment, or 40 hours, [...]
Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out. Here are 10 ways to get your tweets noticed: 1. Piggyback on other events. Are you attending an industry conference? Is there a highly publicized event [...]
Running a successful small business is reason enough to be confident about your leadership skills. But exuding that confidence doesn’t come easily for some entrepreneurs, which unfortunately may deter customers. Let’s face it, people are attracted to — and influenced by — individuals who are decisive, focused, and demonstrate a belief in themselves and in [...]
If you happen to have a soft spot for all things related to kids, a business that caters to young people may be the entrepreneurial venture you’ve been looking for. Statistics suggest that catering to adolescents can be lucrative: By 2020, there will be around 80 million Americans under the age of 18, accounting for [...]
If you accept credit cards, you may be an audit target of the Internal Revenue Service. Here's how to make sure your tax return stands up in an audit.
A new buzzword that’s making the rounds in the business world has the potential to change the way you run your operation. “Big data” — or volumes of information about your customers that’s prime for analysis — has been called “the next frontier for innovation, competition, and productivity.” What does this really mean? How can [...]
If your small business has a website and you use it to drive sales, either directly or indirectly, you are an online marketer. As with any discipline, online marketing uses a robust collection of industry terms. Just getting started? Here are a few of the most popular and commonly used expressions — and what each [...]