Expert Tips for Using Google Analytics


Do you know which pages of your website are the most popular? Where your visitors come from? How they find you? If you don’t, you’re missing valuable data that could help you make lucrative changes to your website. You might think that gaining access to this information costs a fortune, but Google Analytics offers it [...]

How to Manage Home-Based Workers the Apple Way


If your small business employs or plans to employ virtual workers, check out the recent article by software analyst Ashley Verrill on TechCrunch. In it, Verrill says she emailed more than 40 current and former employees of Apple’s At-Home Advisor program to learn how to run a team that’s based in disparate locations. These Apple [...]

How Successful Entrepreneurs Spend Their Weekends

Posted in TRENDS

If you believe everything you read or see on TV, you have to work every moment you’re awake, subsist on leftovers, and live out of your car at some point in order to become a successful business owner. Although that may be the route to success for a few entrepreneurs, not everyone follows the same path [...]

10 Twitter Small-Business Etiquette Rules


According to Entrepreneur, the number of Twitter users has doubled in the last three years. 18 percent of adult internet users use Twitter, while 30 percent of people aged 18 to 29 report regular use. That translates to more than 140 million accounts in the U.S. alone. The takeaway for small business owners is twofold: [...]

How to Print From Your Mobile Device

Posted in MONEY

You may use your smartphone or tablet for just about everything — from tracking billable hours to attending meetings — these days, but chances are you still rely on your laptop or desktop to print documents. But you don’t have to. Here’s how to print directly from your mobile device to most printers. Manufacturer Solutions [...]

How to Cover Your Bases When Hiring Foreign Workers


An estimated 8 million unauthorized workers were employed in the U.S. in 2010, constituting 5.2 percent of the nation’s labor force, according to a 2013 report by the Migration Policy Institute. Although it can be tempting to hire undocumented immigrants to undercut the competition, small-business owners who employ ineligible workers not only be fined and [...]

Eliminate These Overused Buzzwords From Your Business Writing

Posted in TRENDS

How many resumes have you received from job applicants who claim to be “creative” and “effective” professionals with “extensive experience”? How frequently do incoming sales pitches promise to help you “leverage your assets”? How often does your company claim to be “on the bleeding edge”? Beware of these and other overused buzzwords and clichés. When [...]

Why Your Inkjet Is So Expensive


Anyone who uses an inkjet printer knows that the cost of ink adds up fast. Ever wonder why those expensive little cartridges don't last very long? Consumer Reports did — and wanted to find out why. It found that much of the ink never makes it onto a printed page. Printer ink prices vary wildly, [...]