Tim Parker is a business writer for Intuit and is passionate about solving small business problems.
on August 5, 2013
How many resumes have you received from job applicants who claim to be “creative” and “effective” professionals with “extensive experience”? How frequently do incoming sales pitches promise to help you “leverage your assets”? How often does you…Read » Views: 384
on July 26, 2013
Anyone who uses an inkjet printer knows that the cost of ink adds up fast. Ever wonder why those expensive little cartridges don’t last very long? Consumer Reports did — and wanted to find out why. It found that much of the ink never makes it onto a printed …Read » Views: 238
on July 19, 2013
Sometimes a business name just doesn’t work out: You thought the clever moniker you chose would truly represent your brand, but customers didn’t make the connection. Or maybe you used your own name in the company’s title, and you now want to change it to…Read » Views: 233
on July 15, 2013
Is your company going international? Taking your usual American approach to professional interactions with foreign customers and suppliers may alienate important clients. Before you attempt to work with someone outside the United States, consider the potential…Read » Views: 316
on July 12, 2013
Who are you targeting with your advertising campaigns?
If you’re producing general promotions and placing them in front of a general population, known as mass marketing, the ROI generated from your advertising dollars is likely falling short of its potentia…Read » Views: 835
on July 11, 2013
Let’s face it, some employees are more valuable than others. When a key person quits, how do you assure a smooth transition? Here are a few pointers.
1. Conduct an exit interview. Start the exit interview by making it known that there are no hard feelings a…Read » Views: 347
on July 10, 2013
Having a high-quality website is important, but it’s no longer sufficient for building a viable online presence. In order to attract the nation’s growing number of smartphone users, your small business needs a mobile app, too.
Your software can be as simp…Read » Views: 383
on July 9, 2013
Attorneys are expensive, especially for startups and early stage businesses. Some situations, such as defending a lawsuit or negotiating complex contracts, call for an attorney — and the costs of hiring one pale in comparison to the potential losses you may…Read » Views: 303