Tim Parker is a business writer for Intuit and is passionate about solving small business problems.
on July 15, 2013
Is your company going international? Taking your usual American approach to professional interactions with foreign customers and suppliers may alienate important clients. Before you attempt to work with someone outside the United States, consider the potential…Read » Views: 697
on July 12, 2013
Who are you targeting with your advertising campaigns?
If you’re producing general promotions and placing them in front of a general population, known as mass marketing, the ROI generated from your advertising dollars is likely falling short of its potentia…Read » Views: 1,903
on July 11, 2013
Let’s face it, some employees are more valuable than others. When a key person quits, how do you assure a smooth transition? Here are a few pointers.
1. Conduct an exit interview. Start the exit interview by making it known that there are no hard feelings a…Read » Views: 771
on July 10, 2013
Having a high-quality website is important, but it’s no longer sufficient for building a viable online presence. In order to attract the nation’s growing number of smartphone users, your small business needs a mobile app, too.
Your software can be as simp…Read » Views: 765
on July 9, 2013
Attorneys are expensive, especially for startups and early stage businesses. Some situations, such as defending a lawsuit or negotiating complex contracts, call for an attorney — and the costs of hiring one pale in comparison to the potential losses you may…Read » Views: 668
on July 1, 2013
A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or search engine optimization, many companies are shifting the…Read » Views: 1,007
on June 28, 2013
Does your company need a logo? Perhaps a website redesign or a promotional piece? As a small-business owner, you probably do not need to forge a relationship with a high-end design or marketing firm. Yet finding a freelancer who will deliver high-quality work …Read » Views: 614
on June 27, 2013
Ever wonder why some websites rank higher in Google’s search results for key terms than yours does?
Google has an algorithm that tells it how to decide whether the content on any given site is high- or low-quality. This algorithm essentially has everything …Read » Views: 666