Business Profiles Articles

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    Pricing Lessons Learned From J.C. Penney's

    by on April 23, 2013

    The Ron Johnson era at J.C. Penney’s has ended, leaving behind an important lesson for retailers of all sizes: Customers love a sale.

    Johnson took over as CEO of Penney’s in 2011 with a resume that included a stint as senior vice president of retail for A…

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    Two Students Find Startup Success Selling Socks

    by on April 15, 2013

    Two college buddies in high-tech Seattle are striking it rich in the very low-tech industry of socks.

    Yes, socks. Jake Director and Riley Goodman (pictured) make crew socks with stripes that feature the skylines of U.S. cities. They run their company, Stridel…

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    Online Dating Site Uses Offline Tricks to Stand Out

    by on April 4, 2013

    Lori Cheek, an architect by trade, aims to turn online dating upside down. Her bootstrapped venture Cheek’d sells decks of “calling cards” to its members, designed to be used as icebreakers in offline social situations. The cards encourage interested par…

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    Bookstore Owner Turns a Page by Asking Customers to Spend More

    by on March 28, 2013

    Arlene Lynes, owner of Read Between the Lynes in Woodstock, Ill., knew her independent bookstore was in trouble and needed to start a new chapter. It was the summer of 2011, and the store had just celebrated its sixth anniversary.

    “We were at a pretty crit…

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    Moxie Jean Finds Success in Used Baby Clothes

    by on March 26, 2013

    Anyone who’s been around babies knows that they quickly outgrow every item of clothing. One cost-effective strategy for keeping a kid well-dressed is recycling, either by accepting hand-me-downs from family and friends or by shopping for bargains at thrift s…

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    Spa Pioneer Sheila Cluff on Living Her Dream

    by on March 26, 2013

    Sheila Cluff, founder of The Oaks at Ojai in California, is known not only for starting America’s first real spa in 1977, but also for helping to create the International Spa Association for spa owners.

    The 76-year-old — who says she now works 40 hours a …

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    It's Just Ducky Manufacturing in the U.S.A.

    by on March 20, 2013

    The Rubber Ducky is an American icon. As such, Craig Wolfe believes that its future descendants should be made in the United States.

    “The rubber duck was actually invented in the USA,” notes Wolfe, founder and president of CelebriDucks. His company design…

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    How 4 Busy Moms Make Their Small Businesses Work

    by on February 28, 2013

    Moms who run small businesses often lead double lives, managing both a company and a household with kids. Although it can be tough to keep everyone — spouses, children, partners, vendors, customers, and themselves — happy, quite a few mompreneurs do just t…

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