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How O2 Fitness Started Its Customer Loyalty Program

Posted in BUSINESS PROFILES

Can exercise be fun and games? O2 Fitness thinks so. The North Carolina-based health club chain in January introduced a loyalty program that encourages members to visit the gym regularly to score points for rewards. Since then, more than 16,000 of the chain’s 25,000 members have joined the loyalty program, says Shanna Kane, vice president of marketing for [...]
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Juice Truck Presses Forward by Opening a Storefront

Posted in BUSINESS PROFILES

The Juiced! Mobile Juice Bar started by pressing juices at events and then expanded to a retail storefront. Learn about expanding a mobile business.
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A Brooklyn Homebrew Shop's Innovative Recipe for Business

Posted in BUSINESS PROFILES

With its innovative combination of classroom, retail store, and brewing facility, Bitter & Esters is supported by an engaged and loyal community.
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A Retiree's Second Act as a Small-Business Owner

The word “entrepreneur” typically conjures images of professionals in their 20s and 30s. But that stereotype often misses the mark, because baby boomers engage in more entrepreneurial activity than Millennials do. Many older adults are starting businesses — and second careers — after retirement. The Intuit Small Business Blog recently talked with one such entrepreneur, [...]
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Pricing Lessons Learned From J.C. Penney's

Posted in BUSINESS PROFILES

The Ron Johnson era at J.C. Penney’s has ended, leaving behind an important lesson for retailers of all sizes: Customers love a sale. Johnson took over as CEO of Penney’s in 2011 with a resume that included a stint as senior vice president of retail for Apple. He came on board to reinvigorate a brand [...]
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Two Students Find Startup Success Selling Socks

Posted in BUSINESS PROFILES

Two college buddies in high-tech Seattle are striking it rich in the very low-tech industry of socks. Yes, socks. Jake Director and Riley Goodman (pictured) make crew socks with stripes that feature the skylines of U.S. cities. They run their company, Strideline, from their frat house at the University of Washington. With no prior experience, [...]
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Online Dating Site Uses Offline Tricks to Stand Out

Posted in BUSINESS PROFILES

Lori Cheek, an architect by trade, aims to turn online dating upside down. Her bootstrapped venture Cheek’d sells decks of “calling cards” to its members, designed to be used as icebreakers in offline social situations. The cards encourage interested parties to contact Cheek’d suitors through their online dating profiles. The Intuit Small Business Blog recently [...]
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Bookstore Owner Turns a Page by Asking Customers to Spend More

Posted in BUSINESS PROFILES

Arlene Lynes, owner of Read Between the Lynes in Woodstock, Ill., knew her independent bookstore was in trouble and needed to start a new chapter. It was the summer of 2011, and the store had just celebrated its sixth anniversary. “We were at a pretty critical point with cash flow,” says Lynes, who works at the [...]