Business Profiles Articles

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    New Year’s Resolutions That Really Worked for Small Businesses

    by on December 16, 2013

    What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like expand your market reach, focus on getting more repeat customers, or introduce new products and services.

    Tho…

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    TechShop CEO Offers a Manifesto for the Maker Movement

    by on December 12, 2013

    “I’m a trained revolutionary, in a sense,” says Mark Hatch, a Green Beret turned innovator and author of the recently published The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers.

    As CEO of TechShop, …

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    Lessons From the Greatest 20th-Century Ad Campaigns

    by on December 10, 2013

    In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used by modern small-business owners to mount successful campaigns today. Here are f…

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    Compost Fuels an Iraq Vet’s Future

    by on December 10, 2013

    When Justen Garrity (pictured) returned home in 2009, after serving five years in the U.S. Army, including assignments in Iraq and South Korea, he found himself unemployed in one of the worst job markets in decades. He quickly realized that he would have to…

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    San Francisco Skateboarding Business Is on a Roll

    by on November 15, 2013

    Thuy Nguyen and her husband, Shawn Connolly (both pictured), started San Francisco Skate Club in 2007 to nurture children’s creativity and confidence through skateboarding. The company’s summer and after-school programs encourage kids ages 8 to 13 to forge…

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    Serial Entrepreneur Finds a New Market in Old Clothing

    by on November 14, 2013

    Decades of Fashion is the latest in a long line of business ventures for serial entrepreneur Cicely Hansen. Fascinated by vintage clothing and accessories since she was five years old, Hansen has been involved in fashion shows and expos, garment repair, and m…

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    Giveaways Bring Sweet Rewards to a Family Farmer

    by on November 7, 2013

    When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown cranberries might interest her.

    Takako Shinjo’s m…

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    Mom's Market Uses Green Incentives to Drive Sales

    by on October 29, 2013

    Energy costs are a constant headache for many small-business owners. Even after cutting any wasteful usage, your monthly bill may keep rising with the prices of gas and electricity.

    But there are ways out of the quagmire. Here’s how one U.S.-based small bu…

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