Intuit Hiring Grant Whips Small Business into Shape

Michael Essany Headshot by Michael Essany on February 14, 2011
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Christen Tranchito, owner of Northfield, Ohio-based Movement Matters Health & Fitness, may be used to getting her clients fit, but thanks to a recent $25,000 hiring grant from Intuit, Tranchito managed to similarly whip her small business into shape.

In October 2010, Intuit stepped up with a $100,000 hiring grant sponsorship for the small business grant competition launched on LoveALocalBusiness.com. Tranchito’s business — formerly known as Buss Fitness — became one of the first grant recipients. As a result, Tranchito’s small business has now become a successful operation poised for continued growth.

“Before, my ‘business’ was almost a hobby,” Tranchito admits. “We didn’t have our own place or any employees; we had minimal equipment. Now we have our own studio space.” Perhaps most exciting, however, is that Movement Matters Health & Fitness is adding four new employees to the team, a development that will help the business offer the widest variety of fitness classes in the area, all while “staying true to maintaining the low cost to free membership we were founded under.”

Movement Matters was founded with the noblest of intentions at heart — to provide all civil service workers with free fitness classes. “All military, fire, and police can participate in any fitness classes completely for free,” Tranchito proudly boasts. “For the rest of our community we provide low cost fitness classes — for a month of unlimited classes we charge $35. We don’t do any contracts, enrollment fees, or buyout fees if you choose to discontinue; we try to completely function with the client in mind and what they would want.”

With good business practices underpinning the laudable humanitarian nature of the venture, Movement Matters Health & Fitness has generated no shortage of loyal patrons and local support. Yet, despite her small operation’s big heart, Tranchito says that without the grant, the business may never have fully taken off.

“We would have continued helping the community, our fire department, and law enforcement,” Tranchito admits, “but the progress would have been very slow and our classes would have remained small because of the lack of equipment. Our classes have already doubled in size and our advertising hasn’t even started yet. Our community is thrilled by the sudden 180 with all the improvements.”

Through it all, Tranchito has never lost sight of her true passion, which, she says, is the ultimate key to success. “You have to love what you’re doing and want to do it every day regardless of how much you’re making,” the thriving small business owner admits. “Success means different things to different people. Know your own definition of success before starting and that’s what you should aim for.”

Michael Essany Headshot

Michael Essany is a business writer for Intuit and is passionate about solving small business problems.

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