A mentor that guides you toward opportunity and away from mistakes is a valuable asset to any small business owner. Find advice from business owners.
Thinking about starting a pay-per-click Google AdWords campaign? Make sure that you have a solid plan before you invest a single dollar into your marketing initiatives, advises Ric Dragon, CEO of DragonSearch, a search-engine marketing company based in New York. The Intuit Small Business Blog recently asked Dragon to share his tactics for planning and [...]
Ever get the feeling your workers would rather be doing anything other than working? Do you have unusually high turnover? If the answer to either question is yes, it could be that you’re hiring the wrong people. But it could also very well be you. In a small-business environment, there aren't many (if any) other [...]
The online era arms small-business owners with myriad tools and information for finding and hiring employees. It can be tempting to scope out a potential employee's social profiles, too. Yet using social media to dig up dirt on an applicant can lead to hiring mistakes and even legal trouble. “I don't think it's a good [...]
For several years, independent artists, writers, and musicians have used crowdfunding platforms such as Kickstarter and IndieGoGo to raise capital for upcoming projects. Now, Jonathan Moyal’s startup, Lucky Ant, is helping small businesses get in on the act, too. Lucky Ant, which launched in early January, features one New York City-based small-business project each week. [...]
Introducing Americans to a brand from another country is no easy task. Even if consumers are vaguely familiar with its name, tweaking and lots of explanation — whether through a product’s design or packaging — may be necessary. Spending time on positioning can be frustrating when you are eager to start selling. But it’s essential. [...]
The importance of small businesses to the nation’s economic recovery has been the focus of serious debate in the 2012 presidential race, which made us wonder: How many U.S. presidents have had actual experience leading a small business? How many have done well in their ventures? Here's a look at ten U.S. presidents and their [...]
Although Stephen Denny helped shape big brands like Sony, OnStar, and Iomega, the marketing guru also champions small businesses. In his first book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, he tackles million-dollar questions, such as: How do you compete against a giant brand (and a company with deep pockets) that [...]