Leadership Profiles Articles
on April 17, 2012
Most business owners rent more space than they can realistically occupy, leaving plenty of vacant space around the office.
Renting your facility’s unused space to others for meetings and classes can generate easy income, but offering that space free of char…Read » Views: 1,741
on March 27, 2012
A trusted mentor who can guide you toward opportunity — and away from costly mistakes — is a valuable asset to any small-business owner.
The Intuit Small Business Blog recently asked six entrepreneurs for the best advice their mentors ever gave them. In t…Read » Views: 1,740
on March 16, 2012
Thinking about starting a pay-per-click Google AdWords campaign? Make sure that you have a solid plan before you invest a single dollar into your marketing initiatives, advises Ric Dragon, CEO of DragonSearch, a search-engine marketing company based in New Yor…Read » Views: 1,652
on March 6, 2012
Ever get the feeling your workers would rather be doing anything other than working? Do you have unusually high turnover? If the answer to either question is yes, it could be that you’re hiring the wrong people. But it could also very well be you. In a small…Read » Views: 1,576
on March 5, 2012
The online era arms small-business owners with myriad tools and information for finding and hiring employees. It can be tempting to scope out a potential employee’s social profiles, too. Yet using social media to dig up dirt on an applicant can lead to hiring …Read » Views: 1,583
on February 29, 2012
Roughly 2 million small businesses spent a combined $7.2 billion on Google AdWords in 2011, the online marketing firm WordStream reports. Was it worth it?
That depends on the business, its goals, and a host of other factors. Pay-per-click, or PPC, advertising…Read » Views: 2,464
on February 27, 2012
For several years, independent artists, writers, and musicians have used crowdfunding platforms such as Kickstarter and IndieGoGo to raise capital for upcoming projects. Now, Jonathan Moyal’s startup, Lucky Ant, is helping small businesses get in on the act,…Read » Views: 3,362
on February 20, 2012
Introducing Americans to a brand from another country is no easy task. Even if consumers are vaguely familiar with its name, tweaking and lots of explanation — whether through a product’s design or packaging — may be necessary. Spending time on positioni…Read » Views: 1,870