on March 28, 2012
Here’s a nice conversation-starter for your next cocktail party: Small-business owners help the people around them live healthier lives. It’s true.
A paper co-authored by professors at Louisiana State University and Baylor University makes a compelling ca…Read » Views: 1,082
on March 20, 2012
To combat the onslaught of daily deals and big-box stores that are squeezing local merchants, consumers nationwide are banding together in groups known as “cash mobs.” A cash mob is similar to a flash mob, but instead of descending upon a public place to …Read » Views: 953
on March 12, 2012
When it comes to promoting your business, joining a collective — a group of affiliated enterprises — can increase your reach and marketing power, present new opportunities, and even reduce your expenses. Here are a few options to consider.
Join a formal …Read » Views: 939
on March 6, 2012
Alicia Haynes still remembers the phone call she received in November 2010.
It was a call that would profoundly impact her business, Todali Tackle, a maker of custom, hand-poured fishing baits that “fishermen like and the fish love.” As it turned out, Haynes …Read » Views: 1,091
on February 23, 2012
How does a local ice cream parlor transcend the plain-vanilla archetype? By not serving plain vanilla, for starters.
Sure, purists can find mainstays like chocolate and mint chip on the menu at Humphry Slocombe in San Francisco. But the shop caters to more ad…Read » Views: 1,932
on February 14, 2012
The wine business was booming in 2002 when Kent Humphrey sold his advertising company and invested in starting Eric Kent Wine Cellars. Unbeknown to him, the global financial crisis lurked just around the corner. He would have only a few short years to establi…Read » Views: 1,833
on February 8, 2012
The newest small business catering to pets in Elwood, Indiana is still just a pup itself.
“We recently opened on December 19,” owner Matt Spivey confesses, noting that his humble enterprise presently occupies only 240 square feet of retail space. But ther…Read » Views: 1,004
on February 3, 2012
You try to be good to all of your customers, but you may want to reserve extra-special treatment for those who talk about your business online. A “peer influence analysis” by Forrester Research found that 13.4 percent of adults online generate 80 percent of th…Read » Views: 1,175