on December 10, 2013
How do you convince shoppers to spend money in their own community during the holiday season? Pool the power of local businesses! This strategy has worked particularly well for merchants in the city of Bixby, Okla., where this year they’re mounting the seven…Read » Views: 1,988
on December 9, 2013
Supporting a charitable cause is good for the community and for your business. Beyond helping nonprofit groups, studies show that volunteering can encourage employee teamwork, boost morale, and generate positive PR for a company.
Want to give back during the…Read » Views: 2,125
on December 5, 2013
Do you want kids and their parents (who hold the purse strings) to flock to your shop this holiday season? A visit from Santa Claus can help you draw a crowd. Just be sure to choose your St. Nick with care.
Here are four tips for making sure Santa’s in-stor…Read » Views: 1,897
on December 2, 2013
Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Four…Read » Views: 2,299
on November 11, 2013
Growth is generally a good thing for small businesses, but it can be scary when it means you need more square footage.
Although relocating to larger quarters usually signals to customers that your company is confident, successful, and financially strong, it m…Read » Views: 1,842
on October 28, 2013
Male shoppers are notorious for waiting until the last minute to buy holiday gifts. Savvy jewelers and other retailers can turn this habit into sales — and help men choose the perfect gift for their spouses or partners — by hosting a men’s panic party.
…Read » Views: 3,693
on September 23, 2013
When Adam Banks opened a coffee shop in Chicago’s trendy Wicker Park neighborhood in July, he was determined not to gouge customers with $5 to $7 espresso drinks. Coffee, he believes, should be accessible to everyone, including people on a tight budget. Beve…Read » Views: 4,079
on September 3, 2013
According to data from the National Retail Federation, the average family with schoolchildren will spend $634.78 — or $836.83, if the students are in college — this year on purchases of clothing, shoes, school supplies, and electronics. Total back-to-scho…Read » Views: 1,985