Local

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6 Ways to Promote a 'Buy Local' Campaign

Posted In LOCAL

An active “buy local” campaign can boost your business and the regional economy. But to make it work, consumers need frequent and convincing reminders of the benefits of shopping locally, according to Jeff Milchen, co-founder of the American Independent Business Alliance. To do that, Milchen has three words of advice: educate, educate, educate. Research shows [...]
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Indiana Small-Business Owner Wins $5,000 Grant from Intuit

Posted In BUSINESS PROFILES

ClearStar Windshield Repair of Carmel, Ind., is the latest winner of a $5,000 grant in Intuit’s Love a Local Business Campaign. “This is so cool!” says owner Paul Lawrence, who decided to begin working for himself nearly four years ago. “I had gotten laid off from two separate companies within 10 years and kind of [...]
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How Foley's NY Pub & Restaurant Attracts Sports Fans of All Stripes

If you walk into a New York City bar during baseball season, you shouldn’t be surprised to see Yankees or Mets fans watching a game. But what about a large group cheering for the St. Louis Cardinals? Or, heaven forbid, a bunch of folks decked out in Boston Red Sox gear? Neither would be an [...]
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How to Host Children's Birthday Parties at Your Place of Business

Posted In LOCAL

Parents are always looking for creative ideas for their children’s birthday parties. Have you thought about whether your place of business could serve as a venue? Diverse enterprises — restaurants, farms, bowling alleys, day-care centers, art studios, play spaces, toy stores, hair salons — offer such services. And for good reason: According to the Florida [...]
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3 Mobile Apps to Make Travel Easier

Posted In LOCAL

The smartphone can be a road warrior’s handiest tool when it comes to navigating unfamiliar streets. The device’s built-in GPS can not only steer you toward your next meeting, but also keep you from getting stranded if unexpected obstacles (such as traffic jams and road work) pop up. Here are three mobile apps (all free) [...]
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Does a Hot Local Sports Team Lead to Small-Business Success?

Posted In BUSINESS PROFILES

The world of professional sports is big business. U.S. consumers spent more than $22 billion last year on spectator sports alone, according to the finance group WR Hambrecht + Co [PDF]. We know that winning a championship greatly benefits a team franchise’s bottom line, but how much of that success is shared by the small [...]
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Meat and Greet: Specialty Butchers Take to the Streets

Posted In BUSINESS PROFILES

Carnivores, rejoice! Local meat purveyors want your business, and they’re willing to come to your neighborhood to get it. An increasing number of artisans and entrepreneurs are mobilizing the traditional butcher shop — and hosting social gatherings called “meat-ups” — to drive sales of their products and awareness of the locavore movement. A typical meat-up is [...]
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How a Dog Groomer Found Her Small-Business Niche

Posted In BUSINESS PROFILES

Small businesses are thriving in the historic town of Southern Pines, N.C., and their secret seems to be effective niche marketing. You can find innovative theater experiences, one-of-a-kind clothing, and specialty dog grooming — as well as community-wide promotions. Something about this place inspires entrepreneurs to find a unique market -- and find distinctive ways [...]
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